Mango Airlines: Solitaire
What is your PA doing, if she isn't saving you time and money with this great offer?
The brief was to get decision-makers in businesses and also the people involved in booking flights to book Mango Flex flights for a specific period early in the year at a specific price. It was your basic retail campaign, or was it? The old stereotype of a PA sitting at her desk, playing solitaire or looking at another e-mail of cutesy dogs, is actually a stereotype because it's true of a lot of these assistants. They know it, their bosses know it and we decided to use it.