The brief was to get decision-makers in businesses and also the people involved in booking flights to book Mango Flex flights for a specific period early in the year at a specific price. It was your basic retail campaign, or was it? The old stereotype of a PA sitting at her desk, playing solitaire or looking at another e-mail of cutesy dogs, is actually a stereotype because it's true of a lot of these assistants. They know it, their bosses know it and we decided to use it.
What is your PA doing, if she isn't saving you time and money with this great offer?
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