December 2009

The brief was to get decision-makers in businesses and also the people involved in booking flights to book Mango Flex flights for a specific period early in the year at a specific price. It was your basic retail campaign, or was it? The old stereotype of a PA sitting at her desk, playing solitaire or looking at another e-mail of cutesy dogs, is actually a stereotype because it's true of a lot of these assistants. They know it, their bosses know it and we decided to use it.

What is your PA doing, if she isn't saving you time and money with this great offer?

Advertising Agency: DDB Johannesburg South Africa
Creative Director: Gareth Lessing
Art Director: Andre Vrdoljak
Copywriter: Claudi Potter
Account Manager: Dino Van Der Merwe

Comments (4)

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Highest Rated

hufflepoff's picture
Activity Score 430

Good work

xcreativity's picture
Activity Score 2374

ahaha funny

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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hufflepoff's picture
Activity Score 430

Good work

archiwan's picture
Activity Score 55

nice work

SlimRich's picture
Activity Score 81

I like. this is so direct that any CEO will get the message