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39 comments

ruSh.Me's picture
ruSh.Me
109 pencils

I got the idea and what they mean, but a customer like my mother would think, "mixed with his saliva.."?? No thanks... or choking? How about a peeled fruit?? That might work better!!

G¨B's picture
G¨B
97 pencils

The picture is nice ! For me it works.

Guest's picture
Guest

are fruits only consumed by people of adland? To the commoner, this visual is a put-off...

creativegodown's picture
creativegodown
252 pencils

disgusting

Guest's picture
Guest

the line could've been somethign like the punch of fruit. squeezed juice and showing the fruit in his mouth are a bit disgusting

car9's picture
car9
15 pencils

wtf?!?

Guest's picture
Guest

good concept it realy work

In1dmag's picture
In1dmag
78 pencils

mmm...remind me of "tango" juice

Blashyrkh's picture
Blashyrkh
32701 pencils

He made the juice? Guys, think twice.

Guest's picture
Guest

i did and the asnwer is yes both times!

A stranger abroad's picture
A stranger abroad
427 pencils

Massive negative appetite appeal for me. Guys, you are selling food.

Arkadiusz's picture
Arkadiusz
509 pencils

disgusting

punk's picture
punk
182 pencils

Good punch line.....lol

But one question. Where is his chin????

Done!

GMD10's picture
GMD10
142 pencils

WOHOA

He is right the chin is gone. WTF??

Guest's picture
Guest

Nazi and black??? Do you wear a greenpeace t-shirt to kill seals too?

alexander_bickov's picture
alexander_bickov
3279 pencils

Punch, punch, punch and glass of juice in his mouth :) ;)

alvinpck's picture
alvinpck
1467 pencils

What's the relation of mango juice and the boxer? Or is he a boxer?

Grace Bastien's picture
Grace Bastien

Good idea.
Juice = Strength, Health etc...
I didn't mind it but seems that the image might be too aggressive for some.

Arkadiusz's picture
Arkadiusz
509 pencils

You are joking, right? Do you really like to drink the juice squeezed in his mouth?

Grace Bastien's picture
Grace Bastien

See I didn't interpret it that way.
I saw the orange piece being used as a mouth guard. He is using the fruit to help him win, for protection.

But it looks like there are many people who don't see it that way, and as they say, the proof is in the pudding.
On second look, I think the copy doesn't explain what is going on here properly.

Arkadiusz's picture
Arkadiusz
509 pencils

OK, now I see your point :)

Guest's picture
Guest

I think its about the boxer getting hit and every time he does the juice from the orange gets squeezed into his mouth

silvi's picture
silvi
4172 pencils

Respeto el recurso creativo pero el producto no luce apetitoso.

Raf-vp's picture
Raf-vp
48 pencils

Nice execution, but idea doesn't work

AmOgodzzz's picture
AmOgodzzz
826 pencils

That's a good idea but i'd be really impressed if they could have turned it into a campaign of three, with three different ideas/subject matters.

Guest's picture
Guest

Classic case of wrong idea with the wrong line.

Guest's picture
Guest

Is he drinking the juice or squeezing it for me??? OMG!

Guest's picture
Guest

YOU RACIST ADVERTISERS!

Guest's picture
Guest

this is racisim

Guest's picture
Guest

It's racism to have a black person in an ad? Perhaps if he were a slave. But ignoring the absurd for a moment here... WTF? How is this racist?

Guest's picture
Guest

It's just plain not a good idea. We are talking food here and you have to consider how most people would react to this; whether you as the creator, thought it was a great idea or not. It seems as though there are a lot of people here turned off by this. All the creators really had to do was test this right in their own office. I'm sure similar thoughts, fears about what was wrong with this might have arisen.

Guest's picture
Guest

Box, saliva, sweet, won´t make any juice look apealing

Guest's picture
Guest

Orange as a mouth piece? not convince

Guest's picture
Guest

So its a freshly squeezed orange juice coming from a boxers mouth

Guest's picture
Guest

Visual not connected to the product

Guest's picture
Guest

eccch. That's gross.

Guest's picture
Guest

super cool

hari.'s picture
hari.
375 pencils

LOST- season i forgot which one

Guest's picture
Guest

its perfect!

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