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Published/Aired: 
June 2009
Description: 

The Pacifica. Indescribable Seafood.

Advertising Agency: Creative Juice\Sil, Kuala Lumpur, Malaysia
Creative Director: Sa'ad Hussein
Art Director: Douglas Goh
Copywriter: Joshua Lim
Typographers: Douglas Goh, Foo Jia Shin
Photographer: Boon Fai, Character Studios

Comments (11)

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Highest Rated

tanvir hassan raju's picture
tanvir hassan raju
Activity Score 419

well, good try with fontz, but question is, do i have that time to read these nearly unreadable fontz.??? n except fonts...whats new n' attractive?

tanvir

sirvan's picture
sirvan
Activity Score 29860

A lot of effort for a so-so ad.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

This has a very large "so what" factor involved.

Guest's picture
Guest

I am not sure I want my seafood to be 'indescribable'. And the picture shows something that is eminently describable. "A large whole red lobster."

Arkadiusz's picture
Arkadiusz
Activity Score 1275

OK, and where is idea in this?

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Guest's picture
Guest

a no idea art work...with ugly art direction

Guest's picture
Guest

The worst thing ist that the lobster is indescribably undeliscious. There is a great lack of taste for a food ad.

Guest's picture
Guest

If you can use the words "vegetable", "crisp" and "chilled" in your descriptions of the greens, why not "seafood", "succulent" and "steamed" to describe the lobster?

punk's picture
punk
Activity Score 182

i would not eat that........

Done!

Osito's picture
Osito
Activity Score 34

nice picture, but boring ad.

tanvir hassan raju's picture
tanvir hassan raju
Activity Score 419

well, good try with fontz, but question is, do i have that time read these nearly unreadable fontz.??? n except fonts...whats new n' attractive?

tanvir

tanvir hassan raju's picture
tanvir hassan raju
Activity Score 419

well, good try with fontz, but question is, do i have that time to read these nearly unreadable fontz.??? n except fonts...whats new n' attractive?

tanvir

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