The Pacifica. Indescribable Seafood.
Advertising Agency: Creative Juice\Sil, Kuala Lumpur, Malaysia
Creative Director: Sa'ad Hussein
Art Director: Douglas Goh
Copywriter: Joshua Lim
Typographers: Douglas Goh, Foo Jia Shin
Photographer: Boon Fai, Character Studios
Published: June 2009
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11 Comments
A lot of effort for a so-so ad.
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"I love some things, and don't love some other things."
This has a very large "so what" factor involved.
I am not sure I want my seafood to be 'indescribable'. And the picture shows something that is eminently describable. "A large whole red lobster."
OK, and where is idea in this?
a no idea art work...with ugly art direction
The worst thing ist that the lobster is indescribably undeliscious. There is a great lack of taste for a food ad.
If you can use the words "vegetable", "crisp" and "chilled" in your descriptions of the greens, why not "seafood", "succulent" and "steamed" to describe the lobster?
i would not eat that........
Done!
nice picture, but boring ad.
well, good try with fontz, but question is, do i have that time read these nearly unreadable fontz.??? n except fonts...whats new n' attractive?
tanvir
well, good try with fontz, but question is, do i have that time to read these nearly unreadable fontz.??? n except fonts...whats new n' attractive?
tanvir