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Published/Aired: 
June 2013
Description: 

On World Environment Day, instead of running another common full page ad, which would demand more paper to be used, we chose to place the message on top of the classifieds. The word Reuse was printed with 50% of opacity, without compromising the reading of the ads in the back.

Reuse. June 5th, World Environment Day.

Advertising Agency: Mene & Money, Manaus, Brazil
Creative Director: Nilio Portella
Art Director: Leandro Marcião
Copywriter: Andre Nishiwaki

Comments (5)

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Highest Rated

certaintly's picture
certaintly
Activity Score 3994

seriously guys?
this is a student idea.
first idea, stuident idea, at best.

horrible execution

monoliz's picture
monoliz
Activity Score 1304

good concept and execution

Elson Miguel's picture
Elson Miguel
Activity Score 110

Very nice.

kleenex's picture
kleenex
Activity Score 43501

Solid ad placement.

punit.rathor's picture
punit.rathor
Activity Score 230

well idea and nice execution

certaintly's picture
certaintly
Activity Score 3994

seriously guys?
this is a student idea.
first idea, stuident idea, at best.

horrible execution

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