On World Environment Day, instead of running another common full page ad, which would demand more paper to be used, we chose to place the message on top of the classifieds. The word Reuse was printed with 50% of opacity, without compromising the reading of the ads in the back.
Print advertisment created by Mene & Money, Brazil for Manaus City Hall, within the category: Public Interest, NGO.
Reuse. June 5th, World Environment Day.
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