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Published/Aired: 
June 2013
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Description: 

On World Environment Day, instead of running another common full page ad, which would demand more paper to be used, we chose to place the message on top of the classifieds. The word Reuse was printed with 50% of opacity, without compromising the reading of the ads in the back.

Reuse. June 5th, World Environment Day.

Advertising Agency: Mene & Money, Manaus, Brazil
Creative Director: Nilio Portella
Art Director: Leandro Marcião
Copywriter: Andre Nishiwaki

Comments (5)

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Highest Rated

certaintly's picture
certaintly
3994 Activity Scores

seriously guys?
this is a student idea.
first idea, stuident idea, at best.

horrible execution

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