Comments (4)

Log in or register to post comments
andrej dwin's picture
andrej dwin
Activity Score 937

not bad.
must have been a nightmare for the ad.
*the best skate/snow/surfing videos and pictures.
*updated daily!

AdArena: Sex Sells

Blahg's picture
Activity Score 616

Interesting art direction. Impact on target audience, I would say minimal at best.

The entire campaign reeks of something the PTA would design and approve.

If anything I think this campaign ends up hurting the cause, the biggest danger of which is making the goal of "making weed uncool" feel like your mom's lame idea.

Guest's picture

Not sure the target audience would stop to look and read the ad. Nice idea, though.

teenie's picture
Activity Score 1894

All our North American anti-drug advertising is so tame compared to what the rest of the world does. This is nice, but passive. If other countries have figured out that we need to be a lot more compelling and disturbing, this will do nothing to change people's behavior. Which is what the ad is supposed to do in the first place.