20 comments

Guest commenter's picture
Guest commenter

love it!!!

Zidor's picture
Zidor
60 pencils

really good!

sneakyhands's picture
sneakyhands
1857 pencils

the clock looks like it's straight from an office supply store. is it supposed to be in a bedroom?

DEEPBLUEZERO's picture
DEEPBLUEZERO
11 pencils

a very nice idea~ :)

HV's picture
HV
212 pencils

STRONG!

If this haven't been done before its for sure an award winner

matks's picture
matks
476 pencils

Insight is strong, visual is strong, so is coffee;-)

Guest commenter's picture
Guest commenter

Nice one.. Congratulations to those 4 art directors and 2 copywriters. Heheheheh...

Guest commenter's picture
Guest commenter

wake up when i wake up? huh? i dont get it at all. how are we suppose to know this is for coffee? it took that many people to come up with this ad? surely 4 art directors could have found a better font for the headline as well...

Guest commenter's picture
Guest commenter

huh?

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Bien.
Aunque el reloj me parece muy de stock, frío, ajeno y sin sabor.

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

Guest commenter's picture
Guest commenter

it's just a creative show case here. But nice to hear some amateur/outsiders' comments. sometimes these people really wake us up.

ahmakinci's picture
ahmakinci
4 pencils

good job gurkan ;)

Guest commenter's picture
Guest commenter

çok zekice. aklınıza sağlık.

LeeHarvey's picture
LeeHarvey
3045 pencils

Wake up at a quarter past eleven?! I'm lost....

Sadanand's picture
Sadanand

yo great. keep it up guys.

kewl ad

Guest commenter's picture
Guest commenter

I think just one of the genius guy found this cretive idea. The others r just names. But I really like the idea!

setu's picture
setu
8 pencils

good

Guest's picture
Guest

tebrik ederim

psalyms's picture
psalyms
116 pencils

i had coffe (a good and strong coffe), slept late and woke up at quater past eleven, but cos of my positioning on the bed, the wall-clock looked like it's 8sharp. i woke up when i did.

SillyBug's picture
SillyBug
6 pencils

I wish you didn't tell the background story from a night before, because it sounds such a long shot. Actually, I think the add is more 'in the moment', than referencing or infering a story.

The reason I think the caption works is because I find this very close to my usual personal experience. Somehow I get up at 7:30 rush out to work, no breakfast, and maybe no coffee, go directly into a meeting till 11:15 when I can finally have a breather and some coffee at the office. And even though I have been awake and working for hours, that is when I really "wake up".

The adds works even without my version of the preceding events.

Whatever way you put it, THIS is when I am awake, because THIS is when I have my coffee.
(I loved the way you positioned the clock. The message is clear: "Whatever way you put it, the time is what it is.")

Log in or register to post comments