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Mama Itos Wasabi Boules: Eye

Mama Itos Wasabi Boules: Eye
Your rating: None Average: 4.6 (31 votes)

Extreme hot ’n' spicy.

Advertising Agency: Grey Worldwide, Frankfurt, Germany
Creative Director: Tim Jacobs
Art Director / Copywriter: Tommie Pinnow
Post production: Das Studio Torsten Hegner
Published: April 2009

64 Comments

proverbialthought's picture 290 pencils

Don't get the connection between losing a pupil and spicey? Maybe this goes with the Eye Boner ad, and the two of them can go make alien eye love?

ref. eye boner ad: http://adsoftheworld.com/media/print/the_orange_apple_eye_boner

Gross and dumb ad. Not even a good concept IMO.

...

diegocrescini's picture 56 pencils

Nice comment. Made me laugh.

Guest's picture

dumbest ad i've ever seen.

slowrider's picture 649 pencils

not sooo bad - it polarises

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

a kind of morbid congeniality to break advertising boredom - and if the client agrees with that - hats off for the clients courage - so its not this bad - works for the product

Guest's picture

and if the client agrees - hats of for the client`s courage

Guest's picture

VERY BAD POST PRODUCTION!

Guest's picture

the idea sells - not the post production - sfw

Guest's picture

it works - and its not the post production - that sells

Guest's picture

It looks bad because it's a fake ad that was shot in-house with a 10 megapixel digital camera, by the time of creatives who probably work on this account doing coupons or something.
Still no excuse for the pour visual quality...

Guest's picture

you right - that is faked - because we didn`t find anybody who immolates one of his eyes

Guest's picture

jajajajajaj

Guest's picture

New eyeglasses would not be bad!

Guest's picture

eye blowin' hot wasabi boules! YEAH

btw: very 'unseen' ;-)

Guest's picture

eye blowing? okay - but the eye itself is still inside the head.

btw: unseen - but whi want's to see that kinda bullshit?

Guest's picture

Horribleeeeeeeee

Guest's picture

that`s pop - WOOAAAHH!!!

Guest's picture

If this is a good idea maybe it is not the best way of showing it. ¿So spicy you can´t even see it? or ¿So spicy that this will happen to your eyes if you eat it? I Love spicy food and never feel something in my eyes.

Guest's picture

Who said the Germans don't have a sense of humor? No seriously this is bad.

Guest's picture

you must be an italian advertiser

Guest's picture
10

way better than the pizza hut ads next.

capywriter's picture 5526 pencils

... which doesn't make this a good ad.

Why the eyes aren't red?

Guest's picture

que demonioss.... es una basura

CABAZORRO's picture 304 pencils

Basura...

Meera Desikan's picture 12 pencils

not a bad idea !! could ve been shown in a better wayy !!

ginu's picture 140 pencils

The idea is ok but,............... yea execution!!!!!!!!!!!111

Guest's picture

wow, i didnt know eyes were made of paper...

Guest's picture

bad execution........

patUDAY's picture 356 pencils

Idea? Its bad. Thats it.

UDAYpatwardhan@+91 22 98206 54722

Guest's picture

Jesus Christ this is bad.

iT-iS-i's picture 1729 pencils
1

This really is poor...

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture
10

Great - I love it soooo much. Great idea - I´d like to see more!!!

Guest's picture
10

absolutely eyecatcher! nice idea!

Guest's picture
10

Never seen such an eyecatcher before! Congratulations for that!

Guest's picture

Just scare me!!

Guest's picture

Proverbial wish I could rate your comment instead. I give you a 11 on 10. This ad is shite.

Guest's picture
8

outstanding!

Guest's picture

yeah. thats advertising as it should be!

cooldepp's picture 311 pencils

Superb ...excellent...marvellous..how did u thought i have that...

........

i am talking abt the very 1st comment

"Don't get the connection between losing a pupil and spicey? Maybe this goes with the Eye Boner ad, and the two of them can go make alien eye love?"

cooldepp's picture 311 pencils

hillarious

Guest's picture

This is beneath me.

Greig Watt. Art Director.

khalsain's picture 222 pencils

idea????where???????? the execution is even worse!maybe i am daft & cant get it...can sum of the ppl who think there is an idea throw some light?

Prof's picture 1503 pencils

its pathetic how all the guys from the agency write positive comments as "Guest".

so very very sad.

and the idea is so very very bad. looks like rejected student work...

Quite really.

Guest's picture

"Sorry" for having another opinion nevertheless I'm not related to the people or the agency who's done this work!
I think the idea AND the execution are great, but I'm "just" a Printproducer and not an unrespectful copywriter ...

Guest's picture
9

want to see it in NY

Guest's picture
10

TRAINEE OF THE YEAR!

Guest's picture
8

I am enthusiastic of the idea.

Notorious's picture 628 pencils

One more ad that really really EXCITES my disgust!!

outsmart me, if you can

Guest's picture
5

the longer i look at it - the more i like it - in the beginning i`ve got my problems with this - but in the meantime - i change my oppinion - it works

slowrider's picture 649 pencils
8

love to see this ad as a city_light_poster - in a nice fullmoon_night - when i`m on my way back home - after a wonderful drunken night in a club - i would be immediatly sober - no pills for splitting headache - thanks for no need of chemical solutions next morning ... (and eight point go to : germany)

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

ok - as thumb an eyecatcher - but closed up: boring message - old school execution - inspired by lürzer's from the 80's - uuuh, the AD must be grey - very grey - LOL

Guest's picture

you be wide of the mark

Guest's picture

congrats for being a member of the workshop for worst underground puns

Guest's picture

Please, please someone explain it to me. It's so hot, your eye pops out? Is that a saying or something? Please! Drives me mad...

Guest's picture

its a saying

SoCH_TO's picture 774 pencils

i thinks not so bad

Live with Passion

Guest's picture

outstanding - outstanding bad

Guest's picture
7

very hazardous - but after reading these mass of comments here (either only roastings or only acclamations) for just only one piece of work - i think its a good one - either you hate this or you love it ... and so this ad has done its work - it in peoples mind

Guest's picture

After everyone has stopped commenting for 3 days, it's the time to give this fake ad its 2 memorable distinctions. First it stinks, and then it sucks.

Guest's picture
6

its still in your mind - thats brillant

ashnair's picture 30 pencils

easy execution.not reprimanding the softwares though.

You Fail If You Want To Fail.

ashish.kalpund's picture 42 pencils

really bad
if its done by any agency, then its super duper extremely bad!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

ashish.kalpund's picture 42 pencils

really bad
if its done by any agency, then its super duper extremely bad!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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