MAM - Rio de Janeiro Museum of Modern Art: Roy

MAM - Rio de Janeiro Museum of Modern Art: Roy

Roy Lichtenstein. Come and see it up close.

Advertising Agency: Quê, Rio de Janeiro, Brazil
Art Director: Fernando Freitas
Copywriter: Chiquinho Lucchini

Your rating: None Average: 6.9 (26 votes)

Comments

eyecatchy, interesting, at once persuasive.

Pauflies's picture

I love Lichtenstein, and i love this one!

SIMPLE, SIMPLE, SIMPLE!!!!!!!

http://pauflies.blogspot.com/

I'm with you Pauflies, remids me I need to revisit my illustrations inspired by him.

What the Puck am I doing here?

oh, nice! althought the line sucks a little. getting close to pieces of roy lichtenstein would be better than "seeing them up close". cause you see it up close. erm.. anybody understand what i mean?;)

Wonderful ad!

-Tung
--good idea is enemy of great idea

I love this. Brilliant!

Love it once I thought about it for a few seconds. This is an ad that 100% speaks to the target - only a Lichtenstein fan would get it :)

Citizen13's picture

For those that didn't get it, check out the link below.
It's an example of Lichtenstein's work.
www.henryart.org/image/lichtenstein/LS_031.jpg

No es brillante . "ven y míralo de cerca"
El copy dice lo mismo que la imagen, que ni siquiera es bonita.

simple, graphic, strong. great job.

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