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Comments (30)

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Highest Rated

Gilsem's picture
Gilsem
Activity Score 80

(yawn)... next?

Gilsem's picture
Gilsem
Activity Score 80

(yawn)... next?

Pouts's picture
Pouts
Activity Score 703

nice idea but not good 4 beer! come on Beer does not make you strong!!! very bad strategy for a Beer!

ottobaez's picture
ottobaez
Activity Score 21

in dominican republic, lowenbrau is not a beer, is a malt beverage!!!!

Bastian's picture
Bastian
Activity Score 6

That's correct in general in Latin America the malt beverages are allways related with strength. Even though it's an alcoholic beverage.

andysceptic's picture
andysceptic
Activity Score 22

to me its not talking about giving the consumer strength. it is tell us that this beer has all the alcoholic/taste strength required for a good beer.

still seems kind of average though.

kalpesh78's picture
kalpesh78
Activity Score 2578

ya.. and no line's needed for this campaign. Visual and line says the same thing..

ideas....30 minutes nahi toh free.

SummerA's picture
SummerA
Activity Score 154

First diet whisky, now beer that makes you stronger. What will they think of next!

klaussnow's picture
klaussnow
Activity Score 1675

post-it notes always made me stronger.

... its already been done...

Bigbird's picture
Bigbird
Activity Score 112

you felt it too?

ellehcimeo's picture
ellehcimeo
Activity Score 3516

I got that it's courage juice. And that the beer is strong. I like the execution, they tried something other than boobs and ass.

jonathanrioux's picture
jonathanrioux
Activity Score 86

The idea does not fit with an alcoholic drink.

Rog's picture
Rog
Activity Score 6082

Yes!

>>>> That's not an ad. THIS is an ad.

bloomix's picture
bloomix
Activity Score 51

surely it's to do with the strength of beer ... i quote from the cap code "alcoholic drinks should not be presented as preferable because of their high alcohol content"

backinfivemins's picture
backinfivemins
Activity Score 19

If that's just a regular beer no matter how strong i don't really get the point about giving strenght.

Mouse's picture
Mouse
Activity Score 2

come on guys we can take the one hand side as a non-alcoholic side!
the side with so many hands are the beer consumers!
so this ad sucks badly!!!!!

rodadv's picture
rodadv
Activity Score 18

Si me confunde el hecho de que sea cerveza, no entiendo porque anclan la fuerza fisica con la cerveza. Podria haber sido un tipo de fuerza en cuanto a actitud quizas?, pero aun asi no me gusta. Seria casi como decirle a la gente literalmente "se alcoholico".

Me gusta la idea, pero no para cerveza.
Visiten -> http://www.elcabaret.cl

Punch's picture
Punch
Activity Score 612

No es una cerveza. Es más, si te das cuenta, la forma de la botella te
da la impresión que tira más para un suplemento energético que
para una bebida con malta.

El mensaje nunca declaró "alcoholizate". Así que mi consejo es afinar
un poco más la observación para no caer en la suma de comentarios
sin sustento.

"Aquí también se opina en español".

PD. Bien ahí Delfo!.

"no silencies lo que no sabes expresar".

Rog's picture
Rog
Activity Score 6082

No. Not working in this category.

>>>> That's not an ad. THIS is an ad.

LetitbeKNOWN's picture
LetitbeKNOWN
Activity Score 36

Bit expected, i feel the message was alot to work with and this ad never got there.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

I like it, and the fact that its for beer and not a vitamin supplement as it looks like it should be, makes it work for me more.

A good chuckle at it, although it does remind me of the 'guiness for strength' ads from the 1930's or whenever it was you always see in Irish theme pubs all around the world. So perhaps the thinking isn't as original as it at first appears.

7/10

BUGGERS

BillyBern's picture
BillyBern
Activity Score 84

5/10

1 Nigga's picture
1 Nigga
Activity Score 46

For all you ignorant niggas.
In Dominicana, all the hard working niggas drink malt as part of their diet.
In Dominicana, malt is like a complete meal so hard working niggas keep themselves strong for keeping up with all the physical tasks.
In Dominicana, malt is considered an energetic-some bitter-some sweet beverage and it won't be long before beer is considered a soft drink too.
Dominicans are crazy about beer so it is understandable that anything else that comes from it would be embraced likewise.

You go with your women to Dominicana, and you'll come back home alone, man. Imagine people raised ond beer and malt.

Holla at my niggas!!

ellehcimeo's picture
ellehcimeo
Activity Score 3516

There is no call to be rude. No one here is ignorant, and you aren't going to get your point across any better by being rude.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

save this shit for somewhere else.

ottobaez's picture
ottobaez
Activity Score 21

there's an error in the category, this is not an alcoholic beverage campaing.

Teboec's picture
Teboec
Activity Score 38

PARA UNA CERVEZA??????

aguijon's picture
aguijon
Activity Score 4

Lowenbrau es un extracto de Malta, no una bebida alcóholica, ni cerveza, ni nada que se le parezca.
está en la categoría de bebidas alcoholicas por error.
Debió estar expuesta en la categoría de bebidas no alcóholicas.
LES QUEDO CLARO!!

BrownSugar's picture
BrownSugar
Activity Score 104

Yo creo que los anuncitos que son tipicas Dominicanadas, deben quedarse allá y no ser expuestas al excrutinio internacional, ya que Solo Dominicanos, saben la connotacion de Fuerza (gracias a
Jack Veneno) que tienen estos tipos de Malta.

It is my opinion, that typical Dominican ads, should remain in the island and not be submitted to international probing. Given that only the target market for these ads, Dominicans, would understand the nuances of these Malt based beverages in relation to Fitness and strength.

All in all i think it's a "first thought" on strength and they could have pushed it further. I know Y&R Damaris can do better than that.

Guest's picture
Guest

la maldita madre de todos...

Luis Jaime Rodriguez Reynoso's picture
Luis Jaime Rodr...
Activity Score 2

To those saying that this is not an alcoholic beverage... Guess what. It is. I'll go as far as calling it a beer too. Depending on the country it is sold in, it has anywhere between 4% and 5% alc/vol

I tried to buy one at a store when I was about 13, but owner refused to sell it to me. I asked him why not and he in turn asked me if I was stupid. So I read the label... "Government Warning: (1) According to the Surgeon General..."

So yes... It is an alcoholic beverage advertized as otherwise. Think about the Guinness 1930's ads.

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