Malayala Manorama Daily: Reena

You needn't read us to understand us.

Advertising Agency: TBWA Anthem, Kochi, India
Creative Team: Sunil Thoppil, Kumar NM, Kishore
Photographer: Anilkumar

Comments

Submitted by STRTLRS on Sat, 2008-10-04 12:24.

Weak layout on these ads. But the engaging copy saves them.

Submitted by Kateter on Sat, 2008-10-04 13:48.

engaging copy?

to me copy is horrible. sentences badly connected, bad flow, overstreched to fit 'the longer copy' concept.
I really needn't read them. boring.

Submitted by Adaddicted on Sun, 2008-10-05 01:13.

"You needn't read to understand."
; )

withalltherespects

Submitted by rajeshmachad (not verified) on Sat, 2008-10-04 23:12.

Poor execution.....

Submitted by gutterspce on Sun, 2008-10-05 02:40.

good art direction. touching copy too.

Submitted by d creatives on Sun, 2008-10-05 05:00.

Hello People! this CAMPAIGN is executed for 1 of the leading DAILY Newspaper in the state of Kerala, India
'MALAYALA MANORAMA'.

This campaign includes with some characters....

Comparing to it on the composition, I would really appreciate this campaign. Becoz, its been executed so well.
Good Work, Anthem!!!

Submitted by KHarakrishna on Sun, 2008-10-05 23:52.

great campaign but long back

Submitted by tantrik_indian on Mon, 2008-10-06 01:30.

All the stories are projected with a 'tragic' feel by the artdirection, whereas it could have been a 'happy ending' kinda one.

~~this paranoid survived!~~

Submitted by BannerG (not verified) on Mon, 2008-10-06 04:17.

Ivan, the quality of ads being posted has gone down drastically.
Please do sumthing about it.

Submitted by Guest commenter (not verified) on Wed, 2008-10-08 10:27.

the text didnt make any sense