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The copy tells a vivid story. Terrific phrases too. I wish the visual approach of the ad was less pedestrian. THe look of the ad made me almost skip. It was only the tagline that made me read with curiosity. (Although that's not a compliment - I think the tagline is confusing)
nice AW. I humbly disagree with a few comments posted in all the creatives where they say that the 'Art Direction' is mis-directed.
I feel that the layout gives the subject a 'hero' treatment, adding somewhat 'premiumness' i must say...
its my personal thought that the long copy is not strong enough to pull a viewer for such a long period. 1) There can be a twist used to pull-in a viewer to read the story...2) make it brief lest reader don't suffer from fatigue syndrom and skip the narration... However, both r not mutually exclusive...
well done...
shahid
doesn't really sound that inspirational at all. the style of writing ain't that great either. Overall the entire campaign hasn't really done anything worth inspiring that a person would want to pick up this paper. I also agree that the tagline is vague.
"it got heard??????"
The paper carried a story and there was tremendous response. That message is lost. There is no clarity of intention in the whole campaign. The possibilities were tremendous. It is a matter of debate whether the sepia-tone helps. Full colour could have done much better, me-thinks.
~~this paranoid survived!~~
hey man dear Tantrik_indian aka ajit menon, did u ever tried a job in that agency? didnt worked out? ;)
i know u r also from kochin.
its good ideas..........rajgopal visualizer
Sunil. Hats off. You are a great inspiration for a lot of our ilk. Hope all is ficky-fak at Chennai.
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