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Maitri India

Mehndi hand for women abuse

Agency: Makani

Description

Woman abuse is a growing menace among married couples in India. However, only a fraction of such instances are reported for fear of a backlash. Result being, most of these incidents and the subsequent sufferings remain hidden. Idea of this campaign was to dramatize this insight through a mehendi hand, which is a symbolic representation of marriage in India and thereby urge the victim to speak out.

This professional campaign titled 'Mehndi hand for women abuse' was published in India in March, 2012. It was created for the brand: Maitri India, by ad agency: Makani. This Print medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 11 years ago.

Credits

Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Director: Prasad Rao
Copywriter: Sanju Aiyyar
Illustrators: Sonali Pailkar, Madhuri Mhatre
Photographer: Vinit Bhatt

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