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Mehndi hand for women abuse

Agency: 
Published/Aired: 
March 2012
Description: 

Woman abuse is a growing menace among married couples in India. However, only a fraction of such instances are reported for fear of a backlash. Result being, most of these incidents and the subsequent sufferings remain hidden. Idea of this campaign was to dramatize this insight through a mehendi hand, which is a symbolic representation of marriage in India and thereby urge the victim to speak out.

Print advertisment created by Makani, India for Maitri India, within the category: Public Interest, NGO.

Most cases of violence in marriages go unnoticed.
To report, call +91 11 2412 2692. www.maitriindia.org.

Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Director: Prasad Rao
Copywriter: Sanju Aiyyar
Illustrators: Sonali Pailkar, Madhuri Mhatre
Photographer: Vinit Bhatt

Comments (3)

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Highest Rated

salil.sharma's picture
salil.sharma
Activity Score 2428

i love this camping
awesome art direction & execution
rocking job guys !!!!!!!!!!!!!!!!!!!!!!!!!!

Designer Don't Do Different Things
They Do Things Differently

kleenex's picture
kleenex
Activity Score 47601

nice art.

tirthomitro's picture
tirthomitro
Activity Score 2758

bad case of "pick up" from an award winning cmpgn by grey mumbai
http://adsoftheworld.com/media/print/travel_corporation_india_honeymoo...

they showed me a picture & i laughed
dignity has never been photographed

salil.sharma's picture
salil.sharma
Activity Score 2428

i love this camping
awesome art direction & execution
rocking job guys !!!!!!!!!!!!!!!!!!!!!!!!!!

Designer Don't Do Different Things
They Do Things Differently

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