Woman abuse is a growing menace among married couples in India. However, only a fraction of such instances are reported for fear of a backlash. Result being, most of these incidents and the subsequent sufferings remain hidden. Idea of this campaign was to dramatize this insight through a mehendi hand, which is a symbolic representation of marriage in India and thereby urge the victim to speak out.
Print advertisment created by Makani, India for Maitri India, within the category: Public Interest, NGO.
Most cases of violence in marriages go unnoticed.
To report, call +91 11 2412 2692. www.maitriindia.org.
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