Mais Printing House: Tattoo
Avoid disappointing results.
Advertising Agency: Mohallem/Artplan, São Paulo, Brazil
Creative Director: Eugênio Mohallem
Head of Art: Marcus Kawamura
Art Director: André Batista
Copywriter: Rodrigo Resende
Illustrators: André Batista, Ellyson Lifante, Caio Miranda
Photographer: Guto Nóbrega
Retouching: Ariê Magalhães
Published: August 2010


12 Comments
It's a nice campaign. Cropmarks on mirror ;p
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Wonderful campaign!
Lovely tattoo what is disappointing ?
Simple ideas are the best !
I agree with Hibon here. The tattoo looks well done. Probably not one that a man would get, but it still looks well done. I think it would have been better if the tattoo had been messed up somehow. That would fit the disappointing results idea much better.
NICE ONE
Nice
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
I don't understand....why this tattoo?....in this printing house, people gets dissapointing arts?....
Very good and very funny
Gold 2011. Different idea and nice execution. Well done.
nice art direction
Bom retoque. Boa idéia.
Se o conceito for evitar impressões indesejadas, talvez fosse mais interessante que o anúncio fosse uma impressão com defeito, cores descasadas... etc. Do jeito que está, o erro é de quem fez o layout (tipo, confiei que o cara ia fazer um unicórnio irado, ele mandou imprimir a sacaneou comigo).
Lol!
//usevertising v.s badvertising//
C'est une question de vie ou de mort.