Mais Printing House: Tattoo

Avoid disappointing results.

Advertising Agency: Mohallem/Artplan, São Paulo, Brazil
Creative Director: Eugênio Mohallem
Head of Art: Marcus Kawamura
Art Director: André Batista
Copywriter: Rodrigo Resende
Illustrators: André Batista, Ellyson Lifante, Caio Miranda
Photographer: Guto Nóbrega
Retouching: Ariê Magalhães
Published: August 2010

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12 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

It's a nice campaign. Cropmarks on mirror ;p

Floristo's picture
Floristo
47 pencils

Wonderful campaign!

Hibon's picture
Hibon
3731 pencils

Lovely tattoo what is disappointing ?

Simple ideas are the best !

mike11's picture
mike11
268 pencils

I agree with Hibon here. The tattoo looks well done. Probably not one that a man would get, but it still looks well done. I think it would have been better if the tattoo had been messed up somehow. That would fit the disappointing results idea much better.

rajesh_keyaar's picture
rajesh_keyaar
236 pencils

NICE ONE

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

Guest's picture
Guest

I don't understand....why this tattoo?....in this printing house, people gets dissapointing arts?....

Guest's picture
Guest

Very good and very funny

Guest's picture
Guest

Gold 2011. Different idea and nice execution. Well done.

Guest's picture
Guest

nice art direction

Pablo Allende's picture
Pablo Allende
66 pencils

Bom retoque. Boa idéia.
Se o conceito for evitar impressões indesejadas, talvez fosse mais interessante que o anúncio fosse uma impressão com defeito, cores descasadas... etc. Do jeito que está, o erro é de quem fez o layout (tipo, confiei que o cara ia fazer um unicórnio irado, ele mandou imprimir a sacaneou comigo).

MidasTouch's picture
MidasTouch
1024 pencils

Lol!

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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