Mais Printing House: Surgery

Avoid disappointing results.

Advertising Agency: Mohallem/Artplan, São Paulo, Brazil
Creative Director: Eugênio Mohallem
Head of Art: Marcus Kawamura
Art Director: André Batista
Copywriter: Rodrigo Resende
Illustrators: André Batista, Ellyson Lifante, Caio Miranda
Photographer: Guto Nóbrega
Retouching: Ariê Magalhães
Published: August 2010

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LeeHarvey's picture
3045 pencils

The other ones are better, clearer, but don't get me wrong, I like the campaign. Fresh and funny approach!

beingofageoldgrace's picture
331 pencils

i dont understand why the prints show the disappointing results,...?

Guest's picture

Because you can preview your ad before go to the magazine, newspaper... n00b.

Hibon's picture
3731 pencils

I love big nose's so this is not disappointing for me. (message not so clear)

Simple ideas are the best !

Dzsoi's picture
5268 pencils

Am I the only one feeling that 2 ideas are mixed here?

1. Our prints are better (more reliable) than looking those things in the mirror. (decent idea, suggesting: even better than reality)
2. Our prints won't disappoint you... unlike these things.

I would have sticked to the first idea, showing regular scenes - just the mirror would be substituted.

Guest's picture

veryyy goodd

Guest's picture


Guest's picture

The best Printing House campaign I ever saw. Very good.

Guest's picture

this campaign make me laugh

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