Maille: Change

Maille, the mustard that spreads great ideas.

In response to the Obama «Dijongate» scandal. Maille did a series of posters approving Obama’s taste for good mustard.

Advertising Agency: Espresso-communication, Montreal, Canada
Creative Director / Art Director: Jean-Simon Charland
Copywriter: Olivier Coullerez
Illustrator: Karl Dupere-Richer
Account Executive: Veronique Paquin
Published: May 2009

16 comments

palls's picture
palls
164 pencils

fine that you are using the Obama's word change for your campaign but it doesn't interest me in your product

"selling is advertisment"

Guest's picture
Guest

Obama owns the word Change now?

Guest's picture
Guest

You should try it.

Guest's picture
Guest

Horrible. Stupid... Nonsense

Guest's picture
Guest

Beautiful pack shot. The writing could be better, though.

This one is a lot better than "Obamaille". That one is just bad.

Guest's picture
Guest

Just realise it maybe was a response to the «Dijongate» scandal.
http://legalinsurrection.blogspot.com/2009/05/msnbc-hides-obamas-dijon...

But it does’nt change the fact that it’s been done already enough !

The Illustration is great dough.

Guest's picture
Guest

Weak. Weak... weak....

Guest's picture
Guest

The Illustration looks great.

Guest's picture
Guest
Guest's picture
Guest

Not very good and more than a little late to the party with the Obama style ads.

BenditaSeaTuZurda's picture
BenditaSeaTuZurda
150 pencils

please, STOP, please!

Guest's picture
Guest

I'm surprised you show your face here. You are quite the douche bag!

Guest's picture
Guest
tacaz0n's picture
tacaz0n
64 pencils

Whoever in charge should be forced to listen to Rihanna and Lil Wayne music for several hours. If they happen to like Rihanna, Beyonce' will suffice. Horrible.

Guest's picture
Guest

Scandal? Since when does expressing a preference for a particular mustard rise to the level of getting a blow-jobs from an intern in the oval office?

blueturtles's picture
blueturtles
239 pencils

no no no...

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