Battle, 2

June 2009

Sur-sangraam is a new reality show on Mahua TV. The program aims to discover the best singer through a singing competition. After rounds of elimination, where each participant will try to defeat the other with their musical talents, the final winner would emerge. This campaign was done to bring to foreground the fighting spirit of the participants, and therefore how exciting the show would be.

Print advertisment created by Ogilvy, India for Mahua TV, within the category: Media.

Who'll win this battle of music?
Starting 5th June, every Saturday and Sunday at 8.30pm onwards.

Advertising Agency: Ogilvy & Mather Pvt. Ltd, Gurgaon, India
Creative Directors: Shailender Mahajan, Divya Bhatia
Art Director: Krishnapriya Dutta Gupta
Copywriter: Anu Gulati
Photographer: Neeraj Mahajan
Other additional credits: Amir Siddiqui, Glitz

Comments (5)

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Guest's picture

nice art. nice idea

slowrider's picture
Activity Score 648

but done

one should not take life so seriously - as one will not come out of it alive.

Emran Hayat's picture
Emran Hayat
Activity Score 832

nice & funny

Creativity is a natural extension of our enthusiasm

Guest's picture

ha ah ha ! good concept

Guest's picture

nice concept....

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