Battle, 1

June 2009
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Sur-sangraam is a new reality show on Mahua TV. The program aims to discover the best singer through a singing competition. After rounds of elimination, where each participant will try to defeat the other with their musical talents, the final winner would emerge. This campaign was done to bring to foreground the fighting spirit of the participants, and therefore how exciting the show would be.

Who'll win this battle of music?
Starting 5th June, every Saturday and Sunday at 8.30pm onwards.

Advertising Agency: Ogilvy & Mather Pvt. Ltd, Gurgaon, India
Creative Directors: Shailender Mahajan, Divya Bhatia
Art Director: Krishnapriya Dutta Gupta
Copywriter: Anu Gulati
Photographer: Neeraj Mahajan
Other additional credits: Amir Siddiqui, Glitz

Comments (10)

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pencilreturns's picture
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AS i posted..Indian have a tendency to go by literal meaning of the words..these kind of ads are so irritating when u see them on huge billboards