Mahua TV: Battle, 1

Who'll win this battle of music?
Starting 5th June, every Saturday and Sunday at 8.30pm onwards.

Sur-sangraam is a new reality show on Mahua TV. The program aims to discover the best singer through a singing competition. After rounds of elimination, where each participant will try to defeat the other with their musical talents, the final winner would emerge. This campaign was done to bring to foreground the fighting spirit of the participants, and therefore how exciting the show would be.

Advertising Agency: Ogilvy & Mather Pvt. Ltd, Gurgaon, India
Creative Directors: Shailender Mahajan, Divya Bhatia
Art Director: Krishnapriya Dutta Gupta
Copywriter: Anu Gulati
Photographer: Neeraj Mahajan
Other additional credits: Amir Siddiqui, Glitz
Published: June 2009

10 comments

_yan_'s picture
_yan_
163 pencils

Great girls!

Guest's picture
Guest

I THINS SO

Guest's picture
Guest

one good thing about the music is when it hits you no feel no pain jejejeje

partially_impartial's picture
partially_impartial
91 pencils

hmmm....unfortunate. Very close in artistic direction. This one's just a little more bright and lighthearted.....not enough of a difference to make it different.

Guest's picture
Guest

Seems like there is something really wrong with O&M.

Guest's picture
Guest

There is something wrong with O&M??

Guest's picture
Guest

IS THIS FROM ONM?

Emran Hayat's picture
Emran Hayat
832 pencils

leave the room... y ur here?? u even didnt consider the advert and hopped in to put a comment..duh!!

Creativity is a natural extension of our enthusiasm

pencilreturns's picture
pencilreturns
99 pencils

AS i posted..Indian have a tendency to go by literal meaning of the words..these kind of ads are so irritating when u see them on huge billboards

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