Magnum: Smooth vs rough

Some like it smooth. Some like it rough.

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4 comments

gbenga's picture
gbenga
4 pencils

ure right. it's overbranding really

chino65's picture
chino65
326 pencils

I think the concept is clever, and it uses the product in the idea, which is normally tough to do, and even tougher to do well. As for the logo, in some markets, the clients will insist on it. In such a case, what can the creatives do but concede? My only comment is that maybe the ice cream can be shot in a more interesting angle instead of being so flat.

slip's picture
slip
919 pencils

*****

SJB

Sven Gali's picture
Sven Gali
845 pencils

too simplistic

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