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Comments (26)

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Highest Rated

rintintintin's picture
rintintintin
Activity Score 39

nice

Twombl's picture
Twombl
Activity Score 184

Very nice idea. Good phorgaphy from the great singer Barry White...

Stigset's picture
Stigset
Activity Score 1454

hehe, so that's where he went, he had us fooled...

Rog's picture
Rog
Activity Score 6082

More fool Barry White if he chose South Africa to hide in! :)

>>>> That's not an ad. THIS is an ad.

thirty6chambers's picture
thirty6chambers
Activity Score 1464

this is really really cool.

Rog's picture
Rog
Activity Score 6082

Very clean, direct and sharp.
Reminds me of Serpa's work at Almap BBDO using the logo.

>>>> That's not an ad. THIS is an ad.

andreis's picture
andreis
Activity Score 285

great concept,
the only thing i don't understand, is if those magnifying glasses are lying on the table, how is the second on, and especially the forth one are not touching the table with the ends of the handles? :)

--
cargocollective.com/andrei

jennywhx's picture
jennywhx
Activity Score 1142

get a magnifying glass, put on your table and u'll know why. the thickness of the brim is thicker than the handle, and it is heavier so the handle won't touch the table :). most of it.

http://jennywhx.blogspot.com jwhx:Visionary

teenie's picture
teenie
Activity Score 1894

Look close. The second and forth ones are sitting on top of the first and third. They're piled up.

Rog's picture
Rog
Activity Score 6082

Isn't it lucky then, that you don't have to understand that?

>>>> That's not an ad. THIS is an ad.

anusheela's picture
anusheela
Activity Score 6

I love this but love the tvc with key chains forming the Audi logo more...

Slashh's picture
Slashh
Activity Score 294

This is the kind of ad that gives me wood.

Shut Theory's picture
Shut Theory
Activity Score 515

warm, but why magnifying glasses?

http://shut.elmota.com

Twombl's picture
Twombl
Activity Score 184

Ever bought a used car, ST?

Shut Theory's picture
Shut Theory
Activity Score 515

aaa, for inspection! of course! no i never bought a used car, what is confusing about this is that i didnt know Audi sold used cars!

http://shut.elmota.com

Capitalist's picture
Capitalist
Activity Score 132

Thoroughly Inspected. Pre-owned Vehicles...I hope.

Laurent's picture
Laurent
Activity Score 289

the idea's good. the photography not so much. those lightbox reflections bother me a bit. choice of background colour could also be reconsidered.

slim's picture
slim
Activity Score 1047

Simple and great.

Rog's picture
Rog
Activity Score 6082

Absolutely. But only for a couple of us, Slimbo!

>>>> That's not an ad. THIS is an ad.

ziadhdn's picture
ziadhdn
Activity Score 104

I didn't get it??

ziad hamdan

Shut Theory's picture
Shut Theory
Activity Score 515

the magnifying glasses are reference to the thorough examination of "pre-owened" meaning "used" cars, which Audi (i dont know how) sells

http://shut.elmota.com

DarkSide's picture
DarkSide
Activity Score 1066

I believe that the scheme "4 circles that make an Audi logo" is a little too used now. I saw one with the keyrings, one with the tires, one with the watermark that a glass leaves at a table...

Shut Theory's picture
Shut Theory
Activity Score 515

!!! thats there logo, what else would they do with keyrings? let them over use it

http://shut.elmota.com

mrtalented's picture
mrtalented
Activity Score 2171

just so so.

wangchaosk's picture
wangchaosk
Activity Score 24

nice,nice,nice!!!

salil.sharma's picture
salil.sharma
Activity Score 2428

MIND BLOWING
GREAT ART DIRECTION
FRESH & CLEAR CONCEPT

Designer Don't Do Different Things
They Do Things Differently

rintintintin's picture
rintintintin
Activity Score 39

nice

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