Advertising Agency: Leagas Delaney Hamburg, Germany
Creative Directors: Oliver Grandt, Jann Engelken
Art Director: Melanie Mertens
Copywriter: Jan Wiendieck
Graphic Designer: Markus Schmidt
Account Managers: Tjarko Horstmann, Heinke Kraack
Photographer: Heribert Schindler
Published: October 2008
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14 Comments
himmelschreiend sinnloser schwachsinn
wrong insight!!!!!! too bad!
not that bad!
kinda funny, but do we need another flashlight campaign? oh that's right, the cannes deadline is looming
hahahahahahahaha
Funny
CD: "A kid with light coming out of his nose? I like it. What's the second ad?"
Creative team: "A different kid with light coming out of his nose."
CD: "Even better! What's the third ad?"
Creative team: "A third kid with light coming out of his nose."
CD: "OH my god! Brilliant!" Consider it approved!"
great ! ;)
fun, wish there are more executions than just kids have them up their nose.
i don´t think this works well, for the product, I believe, that many parents will consider that it might be wrong, to have such a small maglite, at home, and the worst thing ir that the company is who is giving you a wrong use and negative image from the product. They should better focus on the giant benefits of the small maglite.
so many better ways to show that your product is small why put it in a kids nose???
http://jackmancer.com/
http://twitter.com/jackmancer/
so many better ways to show that your product is small why put it in a kids nose???
http://jackmancer.com/
http://twitter.com/jackmancer/
thank god is not a toothpaste!
All the doctors in the world said: Why so many child comes to us, crying, suffering a maglite on their nose? shame on you, Sirs!