Maglite: Museum

Maglite, legendary power is to be unleashed with caution.

Advertising Agency: Ogilvy, Paris, France
Creative Director: Chris Garbutt
Art Director: Benoît Raynert
Copywriter: Arnaud Vanhelle
Photographer: Garry Simpson
Published: May 2009

16 comments

Guest's picture
Guest

Done before.

ivan's picture
ivan

Got a link?

Ivan Raszl, admin of AotW

ivan's picture
ivan

Thanks, it is the same indeed.

Ivan Raszl, admin of AotW

Guest's picture
Guest

how come he is looking at something in the dark without using the light, at first he should focus the light at the thing he is looking at, not?

Guest's picture
Guest

I think he heard something and quickly turned his head. It was a reflex. He hadn't yet come to the realization that he must direct the light towards the thing he's looking for.
In brief, stop overanalyzing.

premc's picture
premc
917 pencils

ohkk

radical

premc's picture
premc
917 pencils

ohk

radical

Guest's picture
Guest

also done in Chile for energizer.. burning a plastic soldier... BBDO...

Guest's picture
Guest

dengerous...lite
k..c...u...f...only!!

hadrianapolis's picture
hadrianapolis
733 pencils

Overdose...

Guest's picture
Guest

well I always thought the best creative work is coming from
England and France... but even there creatives are slowly
running out of juice
probably to much researching on website like this

cristiancrisis's picture
cristiancrisis
8 pencils

cool

chinaski's picture
chinaski
951 pencils

forced

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

nice ad

LucasPS's picture
LucasPS
523 pencils

Its done, but the worse part its that it no worth the copycat

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