Maglite: Museum
Maglite, legendary power is to be unleashed with caution.
Advertising Agency: Ogilvy, Paris, France
Creative Director: Chris Garbutt
Art Director: Benoît Raynert
Copywriter: Arnaud Vanhelle
Photographer: Garry Simpson
Published: May 2009



16 Comments
Done before.
Got a link?
http://adsoftheworld.com/media/print/maglite_camper
Thanks, it is the same indeed.
how come he is looking at something in the dark without using the light, at first he should focus the light at the thing he is looking at, not?
I think he heard something and quickly turned his head. It was a reflex. He hadn't yet come to the realization that he must direct the light towards the thing he's looking for.
In brief, stop overanalyzing.
ohkk
radical
ohk
radical
also done in Chile for energizer.. burning a plastic soldier... BBDO...
dengerous...lite
k..c...u...f...only!!
Overdose...
well I always thought the best creative work is coming from
England and France... but even there creatives are slowly
running out of juice
probably to much researching on website like this
cool
forced
nice ad
Its done, but the worse part its that it no worth the copycat
Todos somos ignorantes, pero no todos ignoramos lo mismo.