Tinglow's picture
614 pencils

What is Mag-lite?

ivan's picture

It's a flashlight.

Ivan Raszl, admin of AotW

wkanaan's picture
483 pencils


sumbody's picture
136 pencils

very nice

JAGGY's picture
1382 pencils

I am not an art person. Can some art directors comment on the photoshopping of the light beam?
I like the idea.

Jaggy, MICA Ahmedabad

ManchuChanchu's picture
701 pencils

NICE n fresh!

ManchuChanchu's picture
701 pencils

ya light beam needs to done muuuuuuch better.

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

i laughed , but it's the same concept as these http://adsoftheworld.com/forum/exhibition/flying_sauce, i dunno what came first

kalpesh78's picture
2580 pencils

I see what you mean.. sometimes none of these are first or last. 2 people in a population of 5 billion in the world can have the same idea. The sole reason why you can't copyright ideas. but i prefer the art on this one than the spaceship one.
The light does feel wierd.

ideas....30 minutes nahi toh free.

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Where to start.

Seen this idea before, no news there. I really love a well executed cliché, but this ain't well done.

Ooh the photoshopping. For a start if the beam is coming from a ship shouldn't the light source be from a lower angle, and there's clearly daylight on the rocks, and there's daylight hitting the house from the other side and why isn't night if your using a flashlight.

This a typical victim of trying to cobble together an idea from stock pictures, had it been a commisioned piece it may have been beautiful, I could go on, and on but I think I just did. Lol.


capywriter's picture
5511 pencils

Idea is nice, but I like the one with the flying saucer (linked one) more. Position of this beam is idd a bit 'unusual', but hey... you still get the idea...

adrianapr's picture
1238 pencils

this is very good. i don't see al the flaws some people are pointing out in the photoshop job (i'm not saying they're not there, just saying i'm not seeing them).

the flying saucer is very cool too, i don't know which came first and i like both of them.

Demo's picture
5 pencils

A nice work. On the photoshopping i think it needs a little bit of more work. I think the scale of the lighthouse don't fit, am i correct?. If natural light come from backwards the light house must be reflected in water too (a very long reflecttion).

Muela's picture
126 pencils


Davosk's picture
4815 pencils

I haven't seen it before, this is nice because it's the first time I've seen it.

Enas's picture
741 pencils

the light beam photoshop is horrible

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

amsterdam73's picture
374 pencils

I'm not an art director but even I see that the lightbeam should also go beyond the lighthouse. This is because the lightbeam of a Mag-lite is round and the lightgouse is rectangular. Also the angle is a little strange indeed.

But the idea is clear. Like it, as I do the one with the UFO (that one is even a bit better in my opinion).

jobo's picture
99 pencils

this is silly. How tall is the person holding the maglite?

Guest's picture

The ship could be just out of the shot. I think they took some creative licensee here. I agree the light should come from lower down but it that would make the ad so obvious. Nice ad. I prefer it to ufo.

Guest's picture

The ad was published early in 2007

Guest's picture

THE BOAT is very close... ahaha.... the question is how fast is it coming? (speed)

Log in or register to post comments