12 comments

mrtalented's picture
mrtalented
2173 pencils

the art direction is there. but concept is not there yet.

keep up good work.

Have Heart's picture
Have Heart
922 pencils

I don't get it.

ivan's picture
ivan

There is a flash ligth at the source of the light if you look close. But, it is just a cool visual with a night sky. I don't think there is something deep to get.

Ivan Raszl, admin of AotW

Bye's picture
Bye
1466 pencils

I always prefer the idea over looks, but christ, this series just works. This is maglite.

musback's picture
musback
355 pencils

like the art-direction, but idea is so-so imo
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New Blog @ http://musback.blogspot.com

teenie's picture
teenie
1894 pencils

The idea is nice, and the execution is lovely, but flashlight ads are a staple in student books. There must be a thousand variations on this same theme - some better, some worse. It's well-trod territory - probably best to stay away from it.

pabloaotw's picture
pabloaotw
235 pencils

No hay idea? Yo creo que la hay y muy buena. Está poniendo la luminosidad de la Maglite al nivel de los cuerpos celestes.
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There is no idea? I believe that there is it and very good. He is putting the luminosity of the Maglite at the level of the celestial bodies.

adzilla's picture
adzilla
26 pencils

It's pretty.

Blanchflower's picture
Blanchflower
15 pencils

These are beautiful-looking ads, but I think they're concentrating on the wrong thing. The 'Streak of light' one is closest to working. They should have gone for more with a time-lapse or long-aperture theme.

tigor's picture
tigor
48 pencils
tigor's picture
tigor
48 pencils

Even though coming from students, it doesn't always weak.

It's a nice attempt.

It'd be nicer if they can at least beat Suthisak's See the dark side.

Scuba Steve's picture
Scuba Steve
74 pencils

Love the are direction, keep it up.

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