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Published/Aired: 
April 2008
Description: 

Print advertisment created by Institut Superieur de Communication, France for Maglite, within the category: House, Garden.

Advertising School: Institut Supérieur de Communication, Paris, France
Art Director / Photographer: Thibaud des Aulnois
Copywriter: Nicolas Moreau

Comments (22)

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Highest Rated

super calibara's picture
super calibara
Activity Score 176

Tomboy!

iT-iS-i's picture
iT-iS-i
Activity Score 1721

Seen that, at least a dozen times...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

Tybs's picture
Tybs
Activity Score 14

IT-IS : I would like to see the dozen if you remember

muxa's picture
muxa
Activity Score 602

Done 1 million of times. You probaly don't see much ads ahn?

esteb's picture
esteb
Activity Score 673

Damn forced.

Disco Munky's picture
Disco Munky
Activity Score 3890

I haven't seen this before so I like it.

If you're going to say "done" at least put a link, or name the ad it was done in.

Doin' it for the points

Vicomte's picture
Vicomte
Activity Score 287

Done for Osram Bulbs as film in South Africa.

phoamcor's picture
phoamcor
Activity Score 1284

ridiculous.

peabody's picture
peabody
Activity Score 13

it does not work.
keep on working boys.

bknowlden's picture
bknowlden
Activity Score 3647

Forced? Maybe just a little Been done? Possibly. But did anyone see that the kids that worked on this are in HIGH SCHOOL !!! I wish I had that much gonig for me back then...

ChuckNorris's picture
ChuckNorris
Activity Score 834

It's a bad translation.

Ecole superieure means superior school, as in school of higher education. So a college or university.

But I kind of like the idea.

Don't know why everyone says it's rubbish.

All ears's picture
All ears
Activity Score 233

Ya a bit expected.

brc912's picture
brc912
Activity Score 105

To me, the ad gives the impression that the light gives off heat like the sun, thus producing a flame when directed through a magnifying glass. I just think it is the wrong overall approach and a bit forced.

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

Ha,ha,ha,ha!
Like it, it may be an old idea but still made me smile.
I really wouldn't want to stand in front of it tho.

www.jpmountford.com

picopalqlea's picture
picopalqlea
Activity Score 999

stop it!!!!!!!!

Crisp One's picture
Crisp One
Activity Score 2005

I think they left the logos PS layer on "Overlay"

super calibara's picture
super calibara
Activity Score 176

Tomboy!

Rog's picture
Rog
Activity Score 6082

Kewell.

>>>> That's not an ad. THIS is an ad.

mrtalented's picture
mrtalented
Activity Score 2171

maglite is now for frame? don't think so.

Las Cosas como son's picture
Las Cosas como son
Activity Score 101

Malditas linternas!!

the pitts's picture
the pitts
Activity Score 54

What can you say about a torch? It gives off light. You want a good one,this is the most powerful torch you can get, as implied by the visual. Job done. And done well.

As for the seen it before guys, do you really spend all your time studying ad mags and annuals from around the world?

When I do an ad, I can't be bothered to check if a similar concept was used 3 years ago in Finland or last year in Tonga.

jmartinot's picture
jmartinot
Activity Score 3

Nice picture, i always like when it's simple and obvious

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