Maglite: Camper
Advertising School: Institut Supérieur de Communication, Paris, France
Art Director / Photographer: Thibaud des Aulnois
Copywriter: Nicolas Moreau
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22 Comments
Seen that, at least a dozen times...
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
IT-IS : I would like to see the dozen if you remember
Done 1 million of times. You probaly don't see much ads ahn?
Damn forced.
I haven't seen this before so I like it.
If you're going to say "done" at least put a link, or name the ad it was done in.
Doin' it for the points
Done for Osram Bulbs as film in South Africa.
ridiculous.
it does not work.
keep on working boys.
hace unos dias
http://adsoftheworld.com/media/print/eveready_book
Yoshiro
Forced? Maybe just a little Been done? Possibly. But did anyone see that the kids that worked on this are in HIGH SCHOOL !!! I wish I had that much gonig for me back then...
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brandon
www.brandonknowlden.com
It's a bad translation.
Ecole superieure means superior school, as in school of higher education. So a college or university.
But I kind of like the idea.
Don't know why everyone says it's rubbish.
Ya a bit expected.
To me, the ad gives the impression that the light gives off heat like the sun, thus producing a flame when directed through a magnifying glass. I just think it is the wrong overall approach and a bit forced.
Ha,ha,ha,ha!
Like it, it may be an old idea but still made me smile.
I really wouldn't want to stand in front of it tho.
www.jpmountford.com
www.jpmountford.com
stop it!!!!!!!!
I think they left the logos PS layer on "Overlay"
Tomboy!
Kewell.
>>>> That's not an ad. THIS is an ad.
maglite is now for frame? don't think so.
Malditas linternas!!
What can you say about a torch? It gives off light. You want a good one,this is the most powerful torch you can get, as implied by the visual. Job done. And done well.
As for the seen it before guys, do you really spend all your time studying ad mags and annuals from around the world?
When I do an ad, I can't be bothered to check if a similar concept was used 3 years ago in Finland or last year in Tonga.
Nice picture, i always like when it's simple and obvious