Maglite: Camper

Advertising School: Institut Supérieur de Communication, Paris, France
Art Director / Photographer: Thibaud des Aulnois
Copywriter: Nicolas Moreau


iT-iS-i's picture
1721 pencils

Seen that, at least a dozen times...

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

Tybs's picture
14 pencils

IT-IS : I would like to see the dozen if you remember

muxa's picture
602 pencils

Done 1 million of times. You probaly don't see much ads ahn?

esteb's picture
673 pencils

Damn forced.

Disco Munky's picture
Disco Munky
3900 pencils

I haven't seen this before so I like it.

If you're going to say "done" at least put a link, or name the ad it was done in.

Doin' it for the points

Vicomte's picture
287 pencils

Done for Osram Bulbs as film in South Africa.

phoamcor's picture
1284 pencils


peabody's picture
13 pencils

it does not work.
keep on working boys.

bknowlden's picture
3647 pencils

Forced? Maybe just a little Been done? Possibly. But did anyone see that the kids that worked on this are in HIGH SCHOOL !!! I wish I had that much gonig for me back then...

ChuckNorris's picture
834 pencils

It's a bad translation.

Ecole superieure means superior school, as in school of higher education. So a college or university.

But I kind of like the idea.

Don't know why everyone says it's rubbish.

All ears's picture
All ears
233 pencils

Ya a bit expected.

brc912's picture
105 pencils

To me, the ad gives the impression that the light gives off heat like the sun, thus producing a flame when directed through a magnifying glass. I just think it is the wrong overall approach and a bit forced.

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Like it, it may be an old idea but still made me smile.
I really wouldn't want to stand in front of it tho.

picopalqlea's picture
999 pencils

stop it!!!!!!!!

Crisp One's picture
Crisp One
2007 pencils

I think they left the logos PS layer on "Overlay"

super calibara's picture
super calibara
176 pencils


Rog's picture
6094 pencils


>>>> That's not an ad. THIS is an ad.

mrtalented's picture
2175 pencils

maglite is now for frame? don't think so.

Las Cosas como son's picture
Las Cosas como son
51 pencils

Malditas linternas!!

the pitts's picture
the pitts
54 pencils

What can you say about a torch? It gives off light. You want a good one,this is the most powerful torch you can get, as implied by the visual. Job done. And done well.

As for the seen it before guys, do you really spend all your time studying ad mags and annuals from around the world?

When I do an ad, I can't be bothered to check if a similar concept was used 3 years ago in Finland or last year in Tonga.

jmartinot's picture
3 pencils

Nice picture, i always like when it's simple and obvious

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