Mag-Lite: Buddha

Advertising Agency: DRAFTFCB Caracas, Venezuela
Creative Directors: Macoco Moreira, Carlos Rusconi
Art Director: Francisco Kalatayú Jimenez
Copywriter: Diógenes Méndez
Photographer: Kalatayú
Published: December 2008

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52 comments

shona's picture
shona
6 pencils

not bad...clever

Guest's picture
Guest

it is clever, i'm just not sure how i feel about using religious iconography to sell a flash light

Guest's picture
Guest

haha its Ok in the West

Guest's picture
Guest

Bad image manipulation. Interesting idea but will loose marks because of horrible execution.

KW's picture
KW
5 pencils

what about jesus?

slip's picture
slip
919 pencils

Jesus dont need to fake it.

SJB

Guest's picture
Guest

yeah right.... may be that's why in third world countires church spends whole lot of money for helping the poor and say ' now we have helped you... so you have to convert to cristianity'

pathetic.... using hunger as a way to spread out religion. and by the way Buddha always said he's just human and any one can archive what he did if try to seek the truth. i dont have anything against jesus. i respect him for his philosophy. but its ppl like u who dont understand the truth of ur own religion which treat peace and regard to one another blow that out. the ad is funny ..i enjoy it coz it cannot drag away buddas wisdom. in fact for information the rays behind his head is just the symbolism of widom . not that it really exsisted visibly.

Guest's picture
Guest

i totally agree with u..and i think the ad is pretty good

DarkSide's picture
DarkSide
1068 pencils

Did Hugo Chavez close the few good agencies that existed in Venezuela?

Guest's picture
Guest

Chavez! el coño de tu puta madre!

mckeephoto's picture
mckeephoto
83 pencils

The manipulation isn't very good, but it does add a certain cartoon style to it. I do like the concept.

Guest's picture
Guest

This stuff is so bad that i cant even find the words to describe it !, shitty ad !

Guest's picture
Guest

funny? Not!

Guest's picture
Guest

Hahaha, very funny!

Guest's picture
Guest

Funny it is

zoixfeodorov's picture
zoixfeodorov
111 pencils

it is Funny

Guest's picture
Guest

Where is the right hand on the backside?

Guest's picture
Guest

Although not new.

Guest's picture
Guest

it is so so so funny!

Guest's picture
Guest

you cannot do this kind of advertising by using lord buddha, big sin

i am zero's picture
i am zero
142 pencils

HA HA HA....

thats great ...

till today never thought of this....

need to check others as well...

good one

Guest's picture
Guest

really cool!!!

Guest's picture
Guest

C'mon ppl, ethics are as important as creativity. I dont think u should use a religious icon for this type of work :(
Sadly this is a time ppl would even sell their own mother in the name of avertising.

M.N.dS E

Guest's picture
Guest

buddha is pictured always smiling;
i think would get the joke;)

Guest's picture
Guest

superb

Guest's picture
Guest

pathetic

Totto's picture
Totto
685 pencils

The idea has been done in India for Halonix.As a TVC.

Intelligent ads are the need of the hour.

unstatusfied's picture
unstatusfied
54 pencils

Oh That's Great!! I'd buy!

Guest's picture
Guest

funny

Guest's picture
Guest

una mierda.

alnore's picture
alnore
212 pencils

all balls, no brains

AWESOME XD
let's do jesus and satan too xD

Guest's picture
Guest

done in India for Havells. a TVC.

http://www.youtube.com/watch?v=wKvlDGF1vEE

yum yum's picture
yum yum
20 pencils

makes me sick i dont think it's funny at all.
Have some respect ppl..
I feel sorry for guys like u, who has got no clue about creativity.

Guest's picture
Guest

Bloody hell.where's jesus????????????

Guest's picture
Guest

jesus is missing.

mark3r's picture
mark3r
1940 pencils

Me da orgullo saber q trabaje con uds! Muy buena pieza! Saludos por alla!

Armando

:::MARK3R:::

MissV's picture
MissV
18 pencils

I like it! it's a fresh idea ;)

Guest's picture
Guest

Bloody hell,don't ply religions

Guest's picture
Guest

Bloody hell,don't play with religions

Guest's picture
Guest

GOOD ad for me tho.. it works.. funny too :)

Guest's picture
Guest

scaaaam....

Guest's picture
Guest

Nice

Guest's picture
Guest

please check the havels ad its identical so no the idea aint fresh

AXAY555's picture
AXAY555
578 pencils

this ad is a complete disaster... there is no humor in it not at all funny... i just want to point out few things

1)Buddha wasn't bald
2)Buddha used to sit under a tree not on the hill
3)& what is d idea?... there were no torchs in thoes days (that too with rays of light coming out)...

from all these points what i get is that this is very amatuer idea & bad research & execution.

Guest's picture
Guest

I will use Jesus to do the ad for Condoms (it would be creativity to do the condom ad for lizard, his might fit that size) if it would be considered as Creativity too.

and also, the guy do this ad is not really good at imagination in showing the left hand position from the front and at the back. take a look at it.

ps: I'm not religious, yet these kind of brain with his very short thinking could lead to disaster, friends turns to woes somehow

Guest's picture
Guest

it's cool

Guest's picture
Guest

Oops!.. what a bad effort. They would have market their flash without the holy truth Buddha.

Guest's picture
Guest

This is totally wrong thing to do .
This is a great insult to Buddhism.
Very bad.Remove this immediately.

Will u make ads insulting Jesus Christ?

Guest's picture
Guest

Fantastic - works well in any liberal market. I'm off to buy my own enlightenment device! Thanks
Aidan McIntosh
http://twitter.com/thewildaztec

Guest's picture
Guest

Disgusting Advetisment and disgraceful.---Rasika From Sri Lanka..................

RAM KATE's picture
RAM KATE
765 pencils

Similar Ad campaign was carried for a CFL bulb in INDIA.

RAM KATE

DilipRevar's picture
DilipRevar
264 pencils

Interesting thought.

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