Maglite: Beach

Advertising Agency: FP7, Dubai, UAE
Executive Creative Director: Marc Lineveldt
Creative Director / Copywriter: Vincent Fichard
Art Director: Matthew Jones

January 2008


Disco Munky's picture
Disco Munky
3890 pencils


I lost my keys once and had to sleep on a bench. Woke up with a dude stroking my hair.

True story.


no, Seriously.

Doin' it for the points

Salet's picture
288 pencils

I can't tell if what you say is true. Either way it's funny.

Disco Munky's picture
Disco Munky
3890 pencils

It's a true story dude.

I'm still not 100% ok with it.

Doin' it for the points

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

I actually like this particular ad A LOT!

One thing. I probably wouldn't have put the word "keys" in the third circle. We already know what you're looking for in the sand in the pitch black darkness. Those circles should be about your state of mind. Replace "keys" with something like "desperation" or "panic" then I probably would've like it even more...

Jumo's picture
592 pencils


Art Director FP7 Morocco

teenie's picture
1894 pencils

This one works. The others, not so much.

Takmelius's picture
203 pencils

Sure looks like they need an art director!

JAGGY's picture
1382 pencils

Only this one works for me. Not the other two.

Jaggy, MICA Ahmedabad

Clint's picture
53 pencils

Someone should take a course in Illustrator.
I kind of like the idea though ... even though it's just promoting flash lights in general, and not so much Mag Lite in particular

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