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Beach

Agency Network: 
Published/Aired: 
January 2008
Description: 

Print advertisment created by FP7, United Arab Emirates for Maglite, within the category: House, Garden.

Advertising Agency: FP7, Dubai, UAE
Executive Creative Director: Marc Lineveldt
Creative Director / Copywriter: Vincent Fichard
Art Director: Matthew Jones

Comments (9)

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Disco Munky's picture
Disco Munky
Activity Score 3890

Nice.

I lost my keys once and had to sleep on a bench. Woke up with a dude stroking my hair.

True story.

seriously.

no, Seriously.

Doin' it for the points

Salet's picture
Salet
Activity Score 288

I can't tell if what you say is true. Either way it's funny.

Disco Munky's picture
Disco Munky
Activity Score 3890

It's a true story dude.

I'm still not 100% ok with it.

Doin' it for the points

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I actually like this particular ad A LOT!

One thing. I probably wouldn't have put the word "keys" in the third circle. We already know what you're looking for in the sand in the pitch black darkness. Those circles should be about your state of mind. Replace "keys" with something like "desperation" or "panic" then I probably would've like it even more...

Jumo's picture
Jumo
Activity Score 592

Agree.

---
Jumo,
Art Director FP7 Morocco

teenie's picture
teenie
Activity Score 1894

This one works. The others, not so much.

Takmelius's picture
Takmelius
Activity Score 203

Sure looks like they need an art director!

JAGGY's picture
JAGGY
Activity Score 1382

Only this one works for me. Not the other two.

Jaggy, MICA Ahmedabad

Clint's picture
Clint
Activity Score 53

Someone should take a course in Illustrator.
I kind of like the idea though ... even though it's just promoting flash lights in general, and not so much Mag Lite in particular

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