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Published/Aired: 
May 2009
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Description: 

Because your hands are not disposable.

Advertising Agency: Grey Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Coco Olivera
Copywriter: Coco Olivera
Art Director: Diego Rubio
Head of Art: Cecilia Ognio
Photographer: Buenavista fotografía
Retoucher: Carlos Herrmann

Comments (22)

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Highest Rated

LucasPS's picture
LucasPS
523 Activity Scores

I think its ok, the thinking its like: by using magistral detergent that protect yout hands, making the dishies wont be a problem for your hand skinds, so it would be like the plates, forks and knifes were disposable.
I think that the line isnt working, its asociating the hands whit the plates in the picture.
Its good thinking i think and I like the art bery much.

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