Magistral: Plate

Because your hands are not disposable.

Advertising Agency: Grey Argentina
Executive Creative Directors: Pablo Gil, Sebastian Garin
Creative Directors: Coco Olivera
Copywriter: Coco Olivera
Art Director: Diego Rubio
Head of Art: Cecilia Ognio
Photographer: Buenavista fotografía
Retoucher: Carlos Herrmann

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22 comments

Guest's picture
Guest

and the idea?

copywriter.txt's picture
copywriter.txt
828 pencils

If you are allergic to detergent, two things can happen: use disposable plates and don't worry about washing dishes or you use hypoallergenic detergent. That's the idea.

Guest's picture
Guest

每次都像一次性碗筷那样 给你全新的感觉??

Guest's picture
Guest

ffff

rolling.stone's picture
rolling.stone
2740 pencils

clear message

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

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~ Quite obviously, I have gathered no moss ! ~

Wordnerd's picture
Wordnerd
6662 pencils

this is bad. The visual is totally confusing. what's important here? The pretty patterns? the plastic fork and knife? that there is no food? and the line, that should clear things up starts with 'because'! Which is alway a bad way to start a line - and the worst way when the visual isn't 100% clear.
Because what, damnit?

Guest's picture
Guest

Great idea!!! if you use this hipoalergenic product, your hands will feel they don't have to wash.

Guest's picture
Guest

Great idea! I liked.

Guest's picture
Guest

По-моему, это пижня, пацаны.

ricklongo's picture
ricklongo
1244 pencils

COnfusing message. You really have to make a stretch to get to the actual point of the ad.

Also, gotta love the perfect score given by Grey Argentina's "guests".

kergu's picture
kergu
6785 pencils

great copy!!!

corndogfuneral's picture
corndogfuneral
1053 pencils

I don't get it.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

No. I'm not feeling this one.
The message seems a little too convoluted, making this ad a quite vague one at best.

P.S.
I've actually seen some disposable plates with intricate design pattern printed on them.
But I digress...

ADcoke's picture
ADcoke
160 pencils

reminds me of this,

I'm not say they are the same

http://adsoftheworld.com/media/print/quix_mothers_day

Ad_me's picture
Ad_me
80 pencils

wow... a little too much work to get a relatively simple message. nice art though

Guest's picture
Guest

????????????????????

Guest's picture
Guest

doneeeeee!!!!JWT CHILE

Miglintojas's picture
Miglintojas
20 pencils

Good one. I get the point

Guest's picture
Guest

uhmm no, no , no,... weak idea, i think is way to forced

Guest's picture
Guest

How about the picture of captain hook instead? :o)

- alteringeye

Guest's picture
Guest

How about the picture of captain hook instead? :o)

- alteringeye

LucasPS's picture
LucasPS
523 pencils

I think its ok, the thinking its like: by using magistral detergent that protect yout hands, making the dishies wont be a problem for your hand skinds, so it would be like the plates, forks and knifes were disposable.
I think that the line isnt working, its asociating the hands whit the plates in the picture.
Its good thinking i think and I like the art bery much.

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