Magimix: Only the strong survive

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Nir Livni
Creative Director: Eylon Goren
Art Director: Alon Zaid
Copywriter: Shuki Berg
Account Manager: Adam Avnon
Account Supervisor: Shiran Chen
Account Executive: Odem Alagem
Planning: Hilla Tamir, Zohar Reznik
Photographer: Yoram Aschheim

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32 comments

Guest's picture
Guest

superb art direction!

tirthomitro's picture
tirthomitro
2720 pencils

quaint & cute. but that's just about it!

they showed me a picture & i laughed
dignity has never been photographed

alexander_bickov's picture
alexander_bickov
3279 pencils

Great work and idea.

alexander_bickov's picture
alexander_bickov
3279 pencils

Very natural idea

everartz's picture
everartz
7611 pencils

its a very beautiful art, but whats the relevance with a blender? 8/10 for the art

| Everartz |

Raf-vp's picture
Raf-vp
48 pencils

Good chemistry!

Guest's picture
Guest

many colors nice art, don't get the idea (don't think this one has one)

Zeus's picture
Zeus
912 pencils

this one is so much better...

Guest's picture
Guest

so we took some vegetables and made some nice animals ...

this one has nothing to do with creative mind

yeah

Prof's picture
Prof
1453 pencils

what on earth does "only the strong will survive" mean?
it doesnt make any sense whatsoever.
the art direction is cute, but thats it.
the line doesnt have any relevance...

Quite really.

Guest's picture
Guest

what you said.

jai hind's picture
jai hind
356 pencils

hats off to art-director

jai hind
art director

Guest's picture
Guest

I agree with you Prof, I think the line doesn't match with artwork
so it destroy it (Negatif line isn't it).

Guest's picture
Guest

I think they meant: survival of the fittest

nice art-direction!

Guest's picture
Guest

does it mean that the blender is not strong enough?
didn't get it... sorry.
by the way, I've seen better art direction work.
kind of 80's.
:(

Guest's picture
Guest

i'm really tring to understand how they present this idea to the creative director- "we gonna puts a lot's of animal's shape made from vegetables"
wondering what was this guy answer...

i really like the art though

SoCH_TO's picture
SoCH_TO
953 pencils

love it !! Great Art Direction !! Natural idea

Live with Passion

Primitive's picture
Primitive
122 pencils

fresh and yummy..i like it


Dont waste your life taking care of It...

http://mosab.250free.com

Guest's picture
Guest

no sense!

thefakehuman's picture
thefakehuman
410 pencils

superb art!

- Life Feeds on Life -

Emanresu's picture
Emanresu
2150 pencils

I am not crazy about the font choice, but at the same time I am not recommending some funny safari type. However, everything else about the ad is to be loved (personally).

One might ask what is the relevance of "Only the strong survive" to a blender and a jungle? I guess it brings a bit of risk, but only real strong foods will not be chopped or blended. However, I like how they created animals from various foods, which would give the viewer an idea of what can be chopped since the animals all have their eyes focused on the product.

Emanresu's picture
Emanresu
2150 pencils

I hit save once, but it still double-posted. Sorry, Ivan—please delete this post.

Guest's picture
Guest

Don't like, bored of see this type of compositions for the discounts magazines of a supermarket from here.
And the copy has no relation with the art.
Don't like it.

Andrey Vaslit's picture
Andrey Vaslit
210 pencils

Forgot to loging
so I'm bored to see this on supermarkets.
Don't like this.

Andrey Vaslit's picture
Andrey Vaslit
210 pencils

Forgot to loging
so I'm bored to see this on supermarkets.
Don't like this.

Zeus's picture
Zeus
912 pencils

I love this!!!!!!! very nice....congratz

Guest's picture
Guest

beautiful but good blenders should mush up all fruit, even the strong fruit.

Guest's picture
Guest

The theory of nature: "Only the strong survive"
this product can do "Only the strong survive"
but the line doesn't reflect the art of food, the visual says.

what happened here was the line made the mistake

ija4ok's picture
ija4ok
114 pencils

Nice!

Chopper's picture
Chopper
1015 pencils

I didn't survive to that text.

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

Very very good art direction...love it..

tanvir

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