Magimix: Mona Lisa

Only the exceptional last

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Yariv Twig
‏Art Director: Alon Zaid
‏Copywriter: Suki Berg
‏Executive Client Director: Adam Polachek
‏Account Supervisor: Shiran Chen Gross
‏Account Manager: Inbal Stern
‏Planning Director: Yoni Lahav
‏Planners: Zohar Reznik, Nili Rabinowitz
‏Photographer: Yoram Aschheim


NataliaLima's picture
1380 pencils


Galo's picture
446 pencils

Great set of ads! Congrats to the art director.

Billoughsby's picture
5095 pencils

Likable. Maybe this has been done before but -- pffft! -- who cares? A good idea can always live again to good effect in the hands of a talented team. We'd better hope so.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

bhuvneshwar.chd's picture
991 pencils

defining the product thoroughly .

"If you are irritated by every rub, how will you be polished?"
— Rumi

tirthomitro's picture
2764 pencils

cool campaign

they showed me a picture & i laughed
dignity has never been photographed

Dirgha's picture
103 pencils

nice and funny

ace85le's picture
3939 pencils

This is nice. Not sure it helps sell the product though.


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