Magic Fm Radio: Michael

Listen to the music, not to the mosquitoes.
Magic FM, the first radio broadcast frequency that keeps mosquitoes away.

Advertising Agency: Graffiti BBDO Bucharest, Romania
Creative Director: Mihai Gongu
Art Director: Ioana Avram
Copywriter: Ana-Maria Taralunga
Illustrator: Fesus Barna

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20 comments

Billoughsby's picture
Billoughsby
5091 pencils

Couldn't the same frequency be used to quell the Tea Party movement?

Better Living Through Science

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

sirvan's picture
sirvan
29870 pencils

Got a comment about the ad?

+++

"I love some things, and don't love some other things."

Billoughsby's picture
Billoughsby
5091 pencils

1 point for concept
---
The illo is cute, however. About a 6 or 7 for that.

Abbrev

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
atb2005
13567 pencils

@sirvan

He was just joking. I thought it was funny..

Prime83's picture
Prime83
497 pencils

Ok, the frequency keeps mosquitoes away, then: Why is there a mosquito dancing and impersonating Michael in the graphic? Although I have to admit that the illustrator did a good job.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Yeah, agree, it's showing the opposite ;p

then again, it's hard to show a mosquito that's gone.

atb2005's picture
atb2005
13567 pencils

I think the ad makes sense. The idea is to not listen to the mosquito which is indeed impersonating Michael Jackson, but to the REAL Michael Jackson who's being played on the radio. :)

ERROR404's picture
ERROR404
770 pencils

how does it work?! listening to the radio keeps the mosquito awayfrom me?! or away from the radio mast?

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I suppose it sends out a tone above 20k Hertz which humans can't hear but I'm not sure every radio system can produce such a high tone.

Guest's picture
Guest

...And gives you cancer.

Francesco1n's picture
Francesco1n
73 pencils

Wrong ad. Mosquitoes is annoying for their stings, not for theis sound.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

You can hear mosquitoes as well (when they're close enought) ;p but if they're gone, the stings are solved as well so I don't think it's a big issue for this ad.

Guest's picture
Guest

ayan
another example form the same creative dep. where every team is trying hard to create THE ad for the same non paying client. and here they are. a whole bunch of scams available on adsoftheworld.

Guest's picture
Guest

excellent!!!

Adaddicted's picture
Adaddicted
3435 pencils

I enjoyed the art. Do not care about Michael or the Mosquito :-)

withalltherespects

atb2005's picture
atb2005
13567 pencils

Same concept?
http://adsoftheworld.com/media/print/autan_george_michael

That said, I like the ad. To me it makes sense, and the illustration is gorgeous.

cyberjaleel's picture
cyberjaleel
62 pencils

realli nice!!!
good concept

Abduljaleel. Anodiyil

BLACKBC's picture
BLACKBC
11 pencils

I Like Michael, But I Don't Like Fly.

Guest's picture
Guest

are they testing ideas with us?

dreadboy's picture
dreadboy
413 pencils

In Romanian, my native language - this makes a lot more sense - not that it doesn't in English, but just like with every translation - you lose a part of the melodious reading, as to say so.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

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