Killing me softly with this song...
Softly?
Magic FM gets you rid of mosquitoes using a special frequency in the radio signal.
Advertising Agency: Graffiti BBDO Bucharest, Romania
Creative Director: Mihai Gongu
Art Director: Ioana Avram
Copywriter: Ana-Maria Taralunga
Illustrators: Ecaterina Orbulescu, Ioana Avram
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13 Comments
Dubious
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
you got to love the art...
Where is Sirvan? Since he's not around, I would say myself Scam!!! If anyone is from Romania and reading this, please tell us about MagicFM radio.
hello there atb2005. I am from Romania. MagicFM radio really exists, and this campaign is 100% real. I have seen outdoors all over Bucharest. So there is no scam. Why would you say this? Because of the mosquitos? There was a similar campaign in Austria as far as I know and that wasn't a scam either.
p.s.: I am working in a different agency than the one that did this ad so no reasons for you to believe this comment is a scam.
hopa, scuze
Nothing wrong with asking and thank you for the first hand report!
Thank you, buddy. Well in that case, it's a nice campaign. I like the art. Copy is good too :)
nice art
Dream needs to be big!
Funny copy in all ads
cristian
The real ad displayed on outdoor in Romania is so lame.
Good job guys for a scam ad.
what the...
This print ad sucks. However, whoever decided to broadcast a mosquito killer frequency is a genius. Why is that not done up as a Titanium-type submission?
yeah. the product is far more brilliant than the ads.
The marketing idea is fcking mind blowing. Ad is pale compared to that.