Magic FM: Dialogues, 3

Killing me softly with this song...
Magic FM gets you rid of mosquitoes using a special frequency in the radio signal.

Advertising Agency: Graffiti BBDO Bucharest, Romania
Creative Director: Mihai Gongu
Art Director: Ioana Avram
Copywriter: Ana-Maria Taralunga
Illustrators: Ecaterina Orbulescu, Ioana Avram

August 2010


Billoughsby's picture
5144 pencils


"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture

you got to love the art...

atb2005's picture
13561 pencils

Where is Sirvan? Since he's not around, I would say myself Scam!!! If anyone is from Romania and reading this, please tell us about MagicFM radio.

shortafella's picture
1063 pencils

hello there atb2005. I am from Romania. MagicFM radio really exists, and this campaign is 100% real. I have seen outdoors all over Bucharest. So there is no scam. Why would you say this? Because of the mosquitos? There was a similar campaign in Austria as far as I know and that wasn't a scam either.
p.s.: I am working in a different agency than the one that did this ad so no reasons for you to believe this comment is a scam.

ivan's picture

Nothing wrong with asking and thank you for the first hand report!

atb2005's picture
13561 pencils

Thank you, buddy. Well in that case, it's a nice campaign. I like the art. Copy is good too :)

Sushi lover's picture
Sushi lover
907 pencils

nice art

Dream needs to be big!

Floristo's picture
47 pencils

Funny copy in all ads

Guest's picture


The real ad displayed on outdoor in Romania is so lame.
Good job guys for a scam ad.

Guest's picture

what the...

Guest's picture

This print ad sucks. However, whoever decided to broadcast a mosquito killer frequency is a genius. Why is that not done up as a Titanium-type submission?

Guest's picture

yeah. the product is far more brilliant than the ads.

Dzsoi's picture
8008 pencils

The marketing idea is fcking mind blowing. Ad is pale compared to that.

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