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Sukiyaki Paper

Agency: 
Published/Aired: 
May 2013
Description: 

Makes yummy, not dummy.

Advertising: Grey, Indonesia
Executive Creative Director: Randy Rinaldi
Art Director: Yohanes Chayadi
Copywriter: Bramuhadi Satria
Client Team Director: Ms. Ly Min
Agency Producer: Iman Soesanto
Photographer: Artli Ali
Typographer: Yohanes Chayadi
Digital Imaging Artist: Heru Suryoko

Comments (3)

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Highest Rated

lukmanj's picture
lukmanj
Activity Score 2

It's the copy that makes all the difference, compared to Heinz, the double play on "Dummy" as the perceived weakness of MSG, (harmful for brain development) and the 'Dummy' food. clever.

salil.sharma's picture
salil.sharma
Activity Score 2428

Copy also awesome

Designer Don't Do Different Things
They Do Things Differently

lukmanj's picture
lukmanj
Activity Score 2

It's the copy that makes all the difference, compared to Heinz, the double play on "Dummy" as the perceived weakness of MSG, (harmful for brain development) and the 'Dummy' food. clever.

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