Maggi Seasoning: Sukiyaki Paper

Makes yummy, not dummy.

Advertising: Grey, Indonesia
Executive Creative Director: Randy Rinaldi
Art Director: Yohanes Chayadi
Copywriter: Bramuhadi Satria
Client Team Director: Ms. Ly Min
Agency Producer: Iman Soesanto
Photographer: Artli Ali
Typographer: Yohanes Chayadi
Digital Imaging Artist: Heru Suryoko


2331 pencils

Copy also awesome

lukmanj's picture
2 pencils

It's the copy that makes all the difference, compared to Heinz, the double play on "Dummy" as the perceived weakness of MSG, (harmful for brain development) and the 'Dummy' food. clever.

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