We push you to the limit so you can feel alive again.
Advertising Agency: Road, Barcelona, Spain
Creative Directors: Emilio Lezaun, Marc Mallafré
Art Director: Marc Mallafré
Copywriter: Aitor Borrás
Photographer: Carles Nin
Published: May 2010
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56 Comments
Looks like raped, tortured, fried chicken.
....and someone ate that chicken and threw up afterwards. Eeeewwww.
And then raped it again.
http://alanjones.co.nz
ha ha ha...........
LOL
SICK. STUPID. SIGH!
The sudden cessation of stupidity- Advertising.
lol this is awesome.
Maybe the metaphore could have been a little less disgusting! i cant even look at it for so long, and if you cant stand the sight of it how are you going to take your time to know what they are telling you! I got a little sick, and i havent had breakfast but i think now am not gona!!!
hahah you got sick and couldn't eat after seeing this ad? You must lead a sheltered life.
Yuck.
I almost throw out.......
It's so nasty and disgusting.
not nice
Reborn??? Feels its already dead!!!
Really really BAD!!!
Oh boy...Yuck.
Simple ideas are the best !
yup, it's a rape! jajaja.....wtf
well at least he used a condom..
still, it must have been very very painful...
omg. fail
Life is a joke. Laugh.
Dislike it.
www.areasdeluz.com
It looks like shes been burnt all over her body therefore screaming. It's so off putting.
bad taste
Trying to be polite, I'll only say it's misconceived. First thought (thumbnail) was that's something related to frying/sunburn
Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'
I was not born in a black carpet.
bad taste.
disgusting
It may be horrifying and appalling, but now I'm not going to forget it (unfortunately)
WTF!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Very explicit. They are going strong for this marketing campaign. Does it worth it? I'm not sure.
LOL! Transcendentally awesome.
Positive line.
Negative visual.
Confusing.
the line is not original, but the visual is just bad!
Marc Mallafré, FIRED.
there are insights, and there are insights you turn your client into shitholes
poor spanish brain :-(
withalltherespects
Again a positive line, with a negative visual.
If this was to go viral, It could work. Maybe some sort of flash before your eyes montage, something powerful and energetic.
Heartbeat, pulse, energy and adrenaline I'd say these were good focusing points. This could easily be done without the boobs, blood and the cord.
Motion is a great way for this.
What's more, the visual doesn't show any gain for the prospective individual. it looks too painful for some sort of physical rejuvenation.
Again a positive line, with a negative visual.
If this was to go viral, It could work. Maybe some sort of flash before your eyes montage, something powerful and energetic.
Heartbeat, pulse, energy and adrenaline I'd say these were good focusing points. This could easily be done without the boobs, blood and the cord.
Motion is a great way for this.
What's more, the visual doesn't show any gain for the prospective individual. it looks too painful for some sort of physical rejuvenation.
Do not follow where the path may lead
Go instead where there is no path and lead a trail
Ralph Waldo Emerson
not clean....
disgusting :(
awful
ill designed..
i know u want to show muscles ..here .....bt u showd by nagative expression..................bt nt bad ..........there were no option.......
I very rarely 'hate' ads, but this one I hate. It's disgusting. I go to a gym three days a week and if this was my gym, I would have to change gyms.
www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones
OMG, i cant believe this ad is happening
Reborn of bad print ad.
Really, they got this past the client?
www.jpmountford.com
Approach nice but somehow ending up with negative vibes. The reborn feeling is existing but with tinge of not so good a state.Seemingly tortured.
done before so many times...
http://www.joelapompe.net/2010/06/10/rebirth-baby-young-rubicam-road-s...
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
orijinal idea but effects people in negative way
I think the idea is bloody awesome. great things are hard to digest
awesome idea i love it. great things are hard to digest
Maybe you should comment again, 'guest', and refrase it so NO-ONE WILL NOTICE HA HA!!
strong emotion, brave decision, definitely half of the people who saw it will discuss it the very next day before or after the early morning farming. If you find this disgusting you better change the job....find some castle looking for princesses.
sorry, but its true,it is completely disgusting.
Interesting commentary on these ads by designer Dwayne Cogdill: http://bit.ly/cNdIuL
HIGHLY DISGUSTING.... IT LOOKS ALL MOURNING KIND
@_@ iack!