Madrid Zoo: Elephant

Elephants never abandon the elderly.
Animals teach us how to be people.

Advertising Agency: Sra Rushmore United, Madrid, Spain
Via: Coloribus

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11 comments

tsui tsui's picture
tsui tsui
24 pencils

Tiring

Kateter's picture
Kateter
2024 pencils

so are your comments in every single ad.

one would be enough.

-DaMontana-'s picture
-DaMontana-
118 pencils

it's tiring because there's not a good art direction.
that's it

teenie's picture
teenie
1894 pencils

The problem here is that these ads have 2 main messages: get people to come to the zoo, and show how animals don't discriminate like people do.

Ads can only have one message, people! Else they simply lose focus.

monchebeat's picture
monchebeat
114 pencils

well i thing that the copy's aren't bad at all, but they didn't invited you at the zoo, this campaing maybe work if u wanna teach the people to be more humanist.

teenie's picture
teenie
1894 pencils

But they don't--they want people to come to the zoo. This is an ad for the zoo to make money. It's not a social awareness campaign.

consolidated.db's picture
consolidated.db
542 pencils

The elderly elephants also don't visit solariums.

Those that do are quickly ostracized.

artiam's picture
artiam
123 pencils

I like the positive message behind these, but they need to be bolder.
Personally, if I were to identify or oppose my brand to an aspect of society, I'd go balls out..

Guest commenter's picture
Guest commenter

animals don't capture people and put them in cages.. zoo's can't preach! Though humans can surely learn a thing or two from animals!

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