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Madrid Zoo: Elephant
Elephants never abandon the elderly.
Animals teach us how to be people.
Advertising Agency: Sra Rushmore United, Madrid, Spain
Via: Coloribus
Comments
Tiring
so are your comments in every single ad.
one would be enough.
it's tiring because there's not a good art direction.
that's it
http://www.flickr.com/photos/damontana/
The problem here is that these ads have 2 main messages: get people to come to the zoo, and show how animals don't discriminate like people do.
Ads can only have one message, people! Else they simply lose focus.
well i thing that the copy's aren't bad at all, but they didn't invited you at the zoo, this campaing maybe work if u wanna teach the people to be more humanist.
But they don't--they want people to come to the zoo. This is an ad for the zoo to make money. It's not a social awareness campaign.
The elderly elephants also don't visit solariums.
Those that do are quickly ostracized.
I like the positive message behind these, but they need to be bolder.
Personally, if I were to identify or oppose my brand to an aspect of society, I'd go balls out..
animals don't capture people and put them in cages.. zoo's can't preach! Though humans can surely learn a thing or two from animals!
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