MADD: Tequila

Tequila really hits the spot. Especially on the 401.

Advertising Agency: Über, Montreal, Canada
Creative Director: Ben Bousquet
Art Directors: Pascale Dufour, Max Turcotte
Copywriter: Max Turcotte
Published: September 2010

Related videos by Shutterstock

10 comments

Pedestrian's picture
Pedestrian
490 pencils

These ads make me want to drink enough to forget that I saw these ads

bakamono's picture
bakamono
1006 pencils

And then hit the spot on 401

because therefore it is

rakel's picture
rakel
250 pencils

HAHAHAHAHAHAHA.... true!

TommyO's picture
TommyO
1866 pencils

I didn't get it. What's 401?

arthor's picture
arthor
515 pencils

A well-known highway in Canada

Glut's picture
Glut
3947 pencils

bad art series. Not so bad approach

kleenex's picture
kleenex
29303 pencils

This ad is the worst one of the three...

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I love the approach - appointing stupid teenagers to their own drinking behaviour. I think it could have been better but I disagree with most criticism being cast here.

morse's picture
morse
15972 pencils

Boring campaign for me. Works, but it's not good enough.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

magnolian.wine's picture
magnolian.wine
11 pencils

Love the copy...wish the art direction was up there. I get the point though.

Log in or register to post comments