Advertisement

Stick Family Wheelchair

Agency Network: 
Published/Aired: 
November 2011
Description: 

In Canada, stick figure decals representing family members are placed on the rear window of a vehicle as a symbol of that vehicle’s precious cargo.

Print advertisment created by FREE, Canada for MADD, within the category: Public Interest, NGO.

Impaired driving tears families apart.

Advertising Agency: FREE, Edmonton, Canada
Creative Director: Krystin Royan
Art Director: Valery Goulet
Copywriter: Jon Manning
Designers: Michael Wichuk, Andrew Benson, Vince Fournier
Photographer: Bluefish Studios

Comments (6)

Log in or register to post comments

Highest Rated

simonds08's picture
simonds08
Activity Score 598

These stickers have become a phenomenon in North America and are available at most stores much like charity bracelets. The idea is that there are different genders, sizes, activities the characters are doing etc that you piece together to form the members of your family. They are mostly seen on soccer mom cars.

Anyway, these ads are print ads not ambient (no the stickers are not placed on random peoples cars), and just reference the doodles that commonly represent families in North America.

creativegodown's picture
creativegodown
Activity Score 252

why doodles?

kleenex's picture
kleenex
Activity Score 49494

The TV spot is SOOOOOOOOOOOOOOOOO much better than the print ads.

ace85le's picture
ace85le
Activity Score 3935

I'm a bit lost. The doodling seems irrelevant... unclear message... confusing placement...

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

simonds08's picture
simonds08
Activity Score 598

These stickers have become a phenomenon in North America and are available at most stores much like charity bracelets. The idea is that there are different genders, sizes, activities the characters are doing etc that you piece together to form the members of your family. They are mostly seen on soccer mom cars.

Anyway, these ads are print ads not ambient (no the stickers are not placed on random peoples cars), and just reference the doodles that commonly represent families in North America.

mitali prasad's picture
mitali prasad
Activity Score 458

what doodling...guys??

andylefty's picture
andylefty
Activity Score 4535

I can't comment on these as I've never seen these decals and therefore I'm not the audience.

Advertisement