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6 comments

kid nm's picture
kid nm
8 pencils

I don't get this campaign. "Almost this much energy." to do what? Clean up your house after a wrecking ball hit it, or enough energy so you don't even flinch if your house is hit by a wrecking ball while you're inside? "Almost this much energy" to catch a killer whale? Or is the killer whale energized so much to jump over a boat, like they can easily do anyway? Or do you become the killer whale when you drink "MAD-CROC?" The line (which shouldn't be the same in the two excecutions if the drink has it's own tag as well) doesn't help at all. It makes "MAD-CROC" look weak. If you're going to go overboard and use an exaggerate execution, then just go all out and say you have that much energy.
This seems studenty. Energy drink campaigns use pretty much the same concept, and have been done a lot better. I'd stay away from doing them unless you're working on the account for your agency.

Guest's picture
Guest

Saying "almost" is the same as saying "not enough"

maashookshee's picture
maashookshee
414 pencils

very true ..

sirvan's picture
sirvan
29870 pencils

"energy" doesn't mean what they think it means, apparently.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

I think what it's saying is that the total amount of energy it takes to lift a whale that size and weight out of the water is how much energy is supposedly in the drink.

Guest's picture
Guest

meh, i hope the orca lands on the boat ;D

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