Mad Cultural Newspaper: Ballet

The new Mad. To know what is worth to be discovered.

Advertising Agency: La petite boîte d' Euro RSCG, Belgium
Creative Directors: Stephane Daniel, Hugo Battistel
Art Director / Retouching: Hugo Battistel
Copywriter: Stephane Daniel
Account: Laurence Gérard, Virginie De Hertogh
Brand Director: Sabine Levy, Eric Ducarme

March, 2011


desailly's picture
470 pencils

I suppose this is a riff on the idea of highlighting interesting parts of text with a fluorescent marker.

Hmmm. It's ok. It's not pretty, but the idea's not bad.

desailly's picture
470 pencils

By the way, one of the few instances here where the English seems a lot more direct and to the point than the French. Things worth discovering?

Cordudoy_Boy's picture
62 pencils

There's a new MAD cultural newspaper. They tell you what to look at on the cultural scene.

The idea with the highlighting is ok but not well executed...

dollypoppin's picture
1423 pencils

Oh. So that's it. I get it now. Thanks for this.

I always knew there was something with that highlighting thing.

"Nihil sub sole novum"

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