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Published/Aired: 
March 2011
Description: 

The new Mad. To know what is worth to be discovered.

Advertising Agency: La petite boîte d' Euro RSCG, Belgium
Creative Directors: Stephane Daniel, Hugo Battistel
Art Director / Retouching: Hugo Battistel
Copywriter: Stephane Daniel
Account: Laurence Gérard, Virginie De Hertogh
Brand Director: Sabine Levy, Eric Ducarme

Comments (4)

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Highest Rated

dollypoppin's picture
dollypoppin
Activity Score 1423

Oh. So that's it. I get it now. Thanks for this.

I always knew there was something with that highlighting thing.

---------
"Nihil sub sole novum"

desailly's picture
desailly
Activity Score 470

I suppose this is a riff on the idea of highlighting interesting parts of text with a fluorescent marker.

Hmmm. It's ok. It's not pretty, but the idea's not bad.

desailly's picture
desailly
Activity Score 470

By the way, one of the few instances here where the English seems a lot more direct and to the point than the French. Things worth discovering?

Cordudoy_Boy's picture
Cordudoy_Boy
Activity Score 62

There's a new MAD cultural newspaper. They tell you what to look at on the cultural scene.

The idea with the highlighting is ok but not well executed...

dollypoppin's picture
dollypoppin
Activity Score 1423

Oh. So that's it. I get it now. Thanks for this.

I always knew there was something with that highlighting thing.

---------
"Nihil sub sole novum"

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