Ads of the World is a commercial advertising archive and community showcasing the best and most interesting creative work worldwide. More
We want your brains!Check out the AotW-R Creative Competition
8 days left
Subscribe
Mackenzie University: Glass
Yeah, the world needs more people with substance.
Advertising Agency: Publicis, Brazil
Creative Director: Guilherme Jahara
Art Directors: Daniel Leitao, Marcelo Torma
Copywriter: Rodrigo Strozenberg
Comments
Sure this campaign successfully makes fun of the dimwits, but in no way tells anything about Mackenzie. People who already know about this factory that churns out 'substanced' people can appreciate the campaign and laugh within themselves. But it stops there. Nice layouts though.
This campaign, from what I can tell, isn't supposed to make people aware of Mackenzie's rational differentials. It's merely trying to build a brand by positioning the product as a place you should go if you want to have 'substance'. And it does that very well, in my opinion.
Post new comment