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8 comments

Pacific Blue's picture
Pacific Blue
335 pencils

Brazilian Art Directors love this background color.
I like the idea and art, BUT if you have to put the name of the guy "Benjamin Franklin" that means than it doen't set you apart enough, does it?
Anyway, well done boys, nice job!!!

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/// There is always a BUT ///

k-rocka's picture
k-rocka
428 pencils

I disagree with pacific blue. I think most of these figures are known for their names and their work, not their pictures (excluding maybe Churchill). The ad already takes a second or two to decipher - no need to make it more obscure by not including the name.

Pacific Blue's picture
Pacific Blue
335 pencils

If you use dollars,
you know who Franklin was alike.

KDadá's picture
KDadá
106 pencils

I don't use dollars in Dominican Republic so the name helped me!...Btw This is a great ad!

Pacific Blue's picture
Pacific Blue
335 pencils

Anyone thing this could work (with red background and white typo, of course)
for The Economist?

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Catholic. Reads The Economist. Earns lots, feels guilty about it.

Pacific Blue's picture
Pacific Blue
335 pencils

You mean already done, then.
I think I saw it at d&ad

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Yeah, The Economist did a whole campaign based on the two circles as a visual some time ago. And that one was my favotite ad of the bunch!

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