8 comments

Pacific Blue's picture
335 pencils
Pacific BlueWednesday, June 20, 2007 - 20:34

Brazilian Art Directors love this background color.
I like the idea and art, BUT if you have to put the name of the guy "Benjamin Franklin" that means than it doen't set you apart enough, does it?
Anyway, well done boys, nice job!!!

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/// There is always a BUT ///

k-rocka's picture
428 pencils
k-rockaThursday, June 21, 2007 - 10:23

I disagree with pacific blue. I think most of these figures are known for their names and their work, not their pictures (excluding maybe Churchill). The ad already takes a second or two to decipher - no need to make it more obscure by not including the name.

Pacific Blue's picture
335 pencils
Pacific BlueThursday, June 21, 2007 - 18:23

If you use dollars,
you know who Franklin was alike.

KDadá's picture
106 pencils
KDadáSaturday, February 26, 2011 - 02:24

I don't use dollars in Dominican Republic so the name helped me!...Btw This is a great ad!

Pacific Blue's picture
335 pencils
Pacific BlueWednesday, June 20, 2007 - 20:36

Anyone thing this could work (with red background and white typo, of course)
for The Economist?

Jet Propulsion Lab's picture
10689 pencils
Jet Propulsion LabWednesday, June 20, 2007 - 22:24

Catholic. Reads The Economist. Earns lots, feels guilty about it.

Pacific Blue's picture
335 pencils
Pacific BlueThursday, June 21, 2007 - 18:22

You mean already done, then.
I think I saw it at d&ad

Jet Propulsion Lab's picture
10689 pencils
Jet Propulsion LabThursday, June 21, 2007 - 19:11

Yeah, The Economist did a whole campaign based on the two circles as a visual some time ago. And that one was my favotite ad of the bunch!