Mackenzie University: Benjamin Franklin

Mackenzie University: Benjamin Franklin

Additional knowledge is what sets you apart from the others. Ger a master's Degree. Mackenzie University

Advertising Agency: Publicis, Sao Paulo, Brazil

Your rating: None Average: 10 (3 votes)

Comments

Brazilian Art Directors love this background color.
I like the idea and art, BUT if you have to put the name of the guy "Benjamin Franklin" that means than it doen't set you apart enough, does it?
Anyway, well done boys, nice job!!!

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/// There is always a BUT ///

I disagree with pacific blue. I think most of these figures are known for their names and their work, not their pictures (excluding maybe Churchill). The ad already takes a second or two to decipher - no need to make it more obscure by not including the name.

If you use dollars,
you know who Franklin was alike.

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/// The clock is laughing in my face ///

Anyone thing this could work (with red background and white typo, of course)
for The Economist?

Catholic. Reads The Economist. Earns lots, feels guilty about it.

You mean already done, then.
I think I saw it at d&ad

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/// The clock is laughing in my face ///

Yeah, The Economist did a whole campaign based on the two circles as a visual some time ago. And that one was my favotite ad of the bunch!

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